Burberry's three deputies brand new positioning

Burberry's Prorsum brand is part of the T-series, featuring high-end and avant-garde, and has moved from Milan's T station to London Fashion Week. London, another brand under its brand, was a brand new look in the summer of 2010, turning into Burberry London and Burberry Brit. To celebrate this new year, each brand has its own image store. Creating a store with a deck of cards is unprecedented. The two stores are located on either side of the company’s new headquarters in New York (444 Madison Avenue).

The facade of Burberry Brit and Burberry London's first boutique

Burberry Brit and Burberry London use two types of coordination but not the same features. The former focuses on outerwear, tailoring, styling and traditional elegance, while the latter (pre-lifestyle part of the London series) creates a relaxed, casual, pleated trench coat and denim style.

The company stated that “the two new Burberry stores adopt a new concept designed by Christopher Bailey, highlighting British materials and themes, and handling them in a modern and creative way”. Burberry is a listed company in London. The company was founded in 1856.

Christopher Bailey, who started as Burberry's artistic director in 2001, has recently been promoted to President of Creativity. He is responsible for the design, promotion, artistic direction, architectural design, multimedia content and overall brand image of the company's full range of products.

Burberry Brit and Burberry London 2010 Summer Series Silhouettes

At the British Fashion Awards Gala held on December 9th, he received the "Designer of the Year" award from Victoria Beckham. He also took the opportunity to announce that the Burberry Prorsum brand will return to London Fashion Week.

He said, “I am very happy that the Burberry Prorsum fashion show will be held in London in February next year,” and he also said that he was impressed by the “infinite vigor” presented at the celebration of the London Fashion Week on September 15th.