Uniqlo and Novak Djokovic Create "Clothes for Smiles" Fund

The president and CEO of Fast Retailing Group, Mr. Yanai Yang, and professional tennis player Novak Djokovic will become the founders, creating the first fund of UNIQLO [Uniquku] “Clothes for Smiles”. "Clothes for Smiles" is a fund set up to provide the hope of the future world - the children with the opportunity to realize their dreams. The scale is 10 million US dollars. The original capital of the fund is derived from the sale of UNIQLO's 2012 Autumn Winter HEATTECH series and the premium light down collection. The activities of the Fund mainly include two items, each with a scale of US$5 million. One is to recruit people from all over the world to create ideas that will enable children to grow better, and gradually realize it. Another is Fast Retailing Group, which will form a global strategic alliance with UNICEF to support projects related to the improvement of children’s education environment. This activity will be first launched in Bangladesh, China, the Philippines, and Serbia. Gradually expand the activity area in the future.

“Clothes for Smiles” is the first fund created by UNIQLO [UNIFLO] and is another epoch-making corporate social contribution in terms of scale, content, convergence, etc., after the UNIQLO [UNIQLO] full-product recovery campaign and social welfare undertaking. activity.

The Creation and Background of "Clothes for Smiles"

May 23, 2012 UNIQLO [UNIFLO] announced in Paris the signing of a global brand ambassador with Novak Djokovic, in order to achieve with Mr. Djokovic "to enhance people's quality of life and contribute to society. "The common idea is to think repeatedly about what we can do with our strength. The final decision was to create the "Clothes for Smiles" fund, which will provide future children with hope and opportunities for their dreams.

Details of "Clothes for Smiles"

The activities of the Fund mainly include two items, each with a scale of US$5 million, which will be used to help children in need. One is to recruit people from all over the world on the Internet to create creative ideas for children and to gradually realize their activities. Another is the Fast Retailing Group, which will form a global strategic alliance with UNICEF to support projects related to improving children's educational environment. The event will be launched first in Bangladesh, China, the Philippines, and Serbia, and will gradually expand the activity area in the future.

"Clothes for Smiles" participation method

"Clothes for Smiles" is a project that everyone can participate in. There are two ways to participate. One is to visit the official website () and write ideas on the website that will enable future children to grow better. Second, the original capital of the fund is derived from UNIQLO [UNIQLO 2012]. As part of the sales of the autumn and winter HEATTECH series and the premium light down series, the purchase of these products can also participate in this project.

How "Clothes for Smiles" participate in submission and selection criteria

The project's official website () will invite people from all over the world to create ideas that will enable children to grow better. The site will be available in 9 languages ​​(Japanese, English, Chinese (Simplified, Traditional), Korean, Thai, French, Russian, and Serbian). Spanish, Portuguese, German, and Italian languages ​​will be added to the submission page. The submission page will have a total of 13 languages. First publish the English and Japanese pages, and other languages ​​will go online in sequence.

Creativity submitted to the site is a model that allows them to read each other and exchange ideas with each other. The creative solicitation period will start from October 16th to the end of December 2012. After the solicitation, Mr. Muhammad Yunus (Nobel Peace Prize Winner), Mr. Ando Tadaoong (architect), Novak Djokov The final review of the collected ideas was made by the judges formed by Mr. Satoshi and Mr. Yanai Yang. The creative ideas passed by the review are expected to be implemented around March 2013.

Formed a global strategic alliance with UNICEF (UNICEF)

The United Nations International Children's Fund (UNICEF) and Fast Retailing Group have formed a five-year global strategic alliance. Novak Djokovic, a goodwill ambassador for UNICEF in UNICEF, took this opportunity to form a strategic alliance. The event will support projects related to improving children's educational environment. It will be first launched in Bangladesh, China, the Philippines, and Serbia, and will gradually expand its activity area in the future.

Novak Djokovic

Born in Serbia on May 22, 1987, the 2011 Professional Tennis Association (ATP) ranked the world's professional tennis player. He won the Australian Open in 2008, 2011 and 2012, the Wimbledon Open in 2011 and the U.S. Open Tennis Championships and achieved impressive results in all four Grand Slam tournaments. In 2012, he won the China Open and Shanghai Masters consecutively.
At the same time, as a goodwill ambassador of the United Nations Children's Fund (UNICEF) actively supported charitable causes, the Novak Djokovic Fund was established in 2007 to assist Serbian youth in their lives and education.
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