On December 21, PE Jiuding Investment Co., Ltd., a local PE investor who invested in Ji Fengnong, the first stock company of GEM, announced that it will invest 50 million yuan in Shenzhen Weisiman Garment Co., Ltd. (hereinafter referred to as "Weisi Man"). It has also become the first single in the apparel industry that has always been a favorite of the consumer goods sector. Jiuding said it will continue to focus on investment opportunities in the apparel industry. Wei Siman was established in 1998, is a collection of product design, production and sales as one of the modern clothing company. According to Xie Qiuhe, chairman of the board, the company has selected a sponsor, ready to report IPO materials in the first half of next year, and strive to be listed on the Shenzhen Stock Exchange before the end of next year, and whether the choice of small board or the GEM declaration has not yet been finalized. It is learned that Jiuding investment stake in Weisi Man, will first help the company to expand channels, Wei Si Man, chairman Xie Qiuhe disclosed that about 50% of the 50 million won for the construction of the channel, the company will be in East China And North China market promotion, and the channel will be used to build and join the way. "We hope to increase 300 stores in East China and North China, and to make Weisiman the country and become the leading brand of domestic women's fashion in the next five years." Xie Qiuhe said. Jiuding investment president Huang Xiaojie said the deal, "the negotiations are very difficult, there are many powerful competitors, and finally we win." According to reports, Jiuding contact with Weisi Man began earlier this year, there are 4 domestic, Five strong competitors are grabbing this project. Huang Xiaojie said Wei Siman's brand is the company's core competitiveness, but also the most valued Jiuding. Jiuding Investment has been very optimistic about the field of consumer goods, and in this area invested in several projects, but for the apparel industry is the first set foot in this regard, investment Jiuding investment Wei Si Man project responsible Qiao Hongbo said that benefit from the trend of China's consumer upgrades , Jiuding investment is very optimistic about the huge growth space for the apparel industry, the future will also explore the investment opportunities in the garment industry. "Weisiman's main consumer groups are women aged 25-30, we will invest heavily in the same positioning of the women's fashion business, and other positioning of the clothing company, continue to tap valuable companies." Huang Xiao Jie said. Jiuding believes that in the rapid economic growth in China, consumption escalation is overwhelming, and capital plays an increasingly important role in the future development of enterprises and industries. The Chinese garment industry, for example, this year on the rise of the Septwolves, Goodwill, Smith Barney and a large number of clothing companies emerging with the capital market. In fact, in the context of the financial crisis, the women's fashion industry, which is in the domestic market of domestic consumer goods, has drawn much attention. It has attracted the competition from VC or PE both at home and abroad with anti-cyclical characteristics. In the first half of this year, Carlyle also announced that it will invest 150 million yuan to invest in Shenzhen Songli Si Garment Industry Co., Ltd.