In recent years, the participation of companies and society in public welfare activities has been increasing. However, it is rare for start-up brands such as BR to participate in public welfare activities. Laimu (China) Industrial Investment Group has a profound and far-reaching vision. Under the leadership of its chairman, Mr. Lai Junshan, the BR brand will promote the “ 2014 , BR charity has you all the way†charity event. It plans to launch a series of public charity events in 2014 . There are few ideas and efforts in the industry and they have received extensive attention from all walks of life.
Chen Haoming, head of BR brand of the Leimu Group, handed over public funds to vice president of Sun Yat-sen University
Chen Chen and CBA star Chen Jianghua
Many guests, leaders and students are ready to start together
Comrade Fu Zhenbang, Secretary of the Central Secretariat of the Communist Youth League, issued a command to start running
College Student Fashion Run
According to preliminary statistics, this public charity fundraiser has raised a total of 1.5 million yuan, and will actively promote the development of education in western China and poverty-stricken areas in Guangdong.
The aims of the “College and Love†campaign for the college students' fundraising activities are highly consistent with BR's “2014, BR Community Philosophy All the Way†strategy. It is the starting point for the BR brand 2014 series of charitable activities, and it is bound to pass the BR brand positive and healthy. Image, bringing together BR brand to serve the social influence!
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