President Shu Lang was invited to share experiences in cooperation with multinational industries in China Textile Fashion Forum

Autumn in October, Textile City Keqiao contacts, ushered in the 2015 China Keqiao International Textile Fair (Autumn). As the highlight of "2015 Keqiao Fashion Week", the 2015 China-Korea Textile and Fashion Industry Forum was held yesterday. Sun Ruizhe, vice chairman of China Textile Industry Federation, Zheng Mingxiao, president of Korea Textile Association, Wu Haiyan, president of China Academy of Art, Attend this fashion event in China and South Korea. The forum is sponsored by Shaoxing Keqiao People's Government, China Textile Information Center, South Korea's Daegu City Hall and Korea's Kyonggi Textile Industry Association.

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With the theme of "diversified cooperation", this forum uses the respective advantages of China and South Korea in the fashion industry to explore the best mode of cooperation aimed at deepening the cooperation and integration of the textile and garment industry between the two countries and organizing the two countries' most A representative entrepreneur and expert dialogue fashion, from culture, innovation, heritage, international procurement and international cooperation in all aspects of in-depth discussion and exchange, join in the grand ceremony, the eastern fashion aesthetics spread the world.

舒朗董事长做客中韩纺织服装时尚产业论坛 分享跨国产业合作心得

In particular, in order to promote the development of their respective fashion industries in China and South Korea, it will bring more opportunities for cooperation. The forum invited representatives of four outstanding entrepreneurs from China and South Korea to share experience in cooperation in transnational industries and how to develop a new path for diversified cooperation. One of the most representative is the Shu Lang Group, as a leader in transnational diversified cooperation, Chairman Wu Jianmin Shu Lang invited guest forum to explain how the brand internationalization, and delegates to discuss and exchange the development of fashion industry Status Quo and Development Opportunities.

舒朗董事长做客中韩纺织服装时尚产业论坛 分享跨国产业合作心得

Forum, Wu Jianmin chairman with its unique humor flashing wisdom, random ingenuity style, to share with you the feelings of the internationalization process over the past 16 years, frequently won the great. In his view, want to do business internationalization, first, corporate brand must understand the context of the world, can not be self-evident; Second, business people must have long-term reserves, especially familiar with foreign language and international practice of contacts; third is himself Of the enterprises must have certain influence in their region, strong core competitiveness and compliance with international standards, can not be illusory; fourth is the leader must have the ambition and ability to operate internationally, or rest on their laurels, be rich and safe, willing to "sit tight" can not Accepted by the world; finally, the corporate values ​​should be both independent and integrated into the universal view, do not try to transform others. In addition, he also pointed out that fashion is the product of cultural exchange and integration. Culture gives fashion life, embedding the essence of western culture into traditional culture, and exchanging dialogue with the world with languages ​​the world understands. With the integration of the world development.

舒朗董事长做客中韩纺织服装时尚产业论坛 分享跨国产业合作心得

It is understood that since the establishment of Schuler 16 years, uninterrupted and Italy, France, the United States, Japan and South Korea and other famous designers, the international fashion concept into the brand building Shuolan, both in the process of cooperation to create a more Innovative and attractive products have played an active and effective role in the development of Shuolan's multi-brand and become a typical success story of the world's cultural and fashion exchange programs. In the meantime, 15 years is the year of Shuonglong Internationalization Kungfu, the first joint venture with the Danish PWT Group four international tide men's brand , and later signed with the Israeli FOX Group internationally renowned cosmetics brand LALINE, but also with the Danish well-known children's wear Business joint venture children's clothing project, and then the world's top architects Stefano Boehrens cooperation, research and development Shulang International Logistics Center & R & D Center project, work together to build an international landmark of the stunning. .... These five projects laid the foundation for the development of Shulang Group for the next ten years and opened up a large international layout. All the steps taken to make Shulan better integrated into the world and greatly enhance the corporate brand Strength and international influence, so that "Big Shulan" sun way of life opened a new page!

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