According to Kesi, Salam, air velvet, hollow velvet in the end which is the most warm? Space fiber, bamboo charcoal fiber, far-infrared fiber Who is the most hot? Unusual temperature drop this winter, leading to the market underwear brand hot. The superiority and inferiority of products, high and low quality, as usual, the focus of consumers, businesses now how many gimmicks exaggerated in it? Recently, a television program has raised the topic of this commonplace.
New products to stimulate the market selling point
In recent years, with the continuous development of the textile industry, the market innovation capability of enterprises has been enhanced and a large number of functional fiber materials have been developed one after another to provide space for product innovation and design of downstream enterprises, More improvement and improvement. Some people think that functional textiles have become the new force leading the development of the textile market. In terms of winter underwear products, I found that, in addition to thermal underwear, two years, "fever" underwear as the main marketing mall underwear.
According to experts, the heating fiber is Japan's first invention of a functional fiber in recent years, Toyobo, Asahi Kasei, Metro and other companies have produced. The heating fiber is made of ultra-fine denier synthetic fiber with anti-pilling performance by adding heat-generating material in the spinning process, such as polyester ultrafine denier, acrylic ultrafine denier and the like. Heating fiber will add material due to similarities and differences and how much, the heating value in the range of 1 ~ 10 ℃ fluctuations.
National Knitting Product Quality Supervision and Inspection Center Director Yu Jianjun told the author that in Japan, fever fiber is mainly used to produce medical bandages, and there is no relevant testing standards, mostly based on user requirements to determine how much heat fiber content. Some domestic enterprises have adopted heating fiber added to clothing and underwear products to increase the warmth. Experts point out that thermal underwear and underwear are two different heating and thermal mechanism. Heating underwear in the application of heating fiber, with moisture, active heating effect, that is, the heat underwear is underwear active generation; and thermal underwear is passive thermal, by reducing the permeability, reduce heat loss to achieve the thermal effect of underwear itself will not Active fever.
As there is no reference standard fever underwear, individual companies use the standard blank period, exaggerated product features, adding to the negative impact on the market, to convey negative feedback to consumers. To this end, in November 2007, China Consumer Association and China Knitting Industry Association jointly convened heating underwear and thermal underwear product mechanism and warning instructions on the differences between the two underwear for a detailed description and experimental demonstration, and remind consumers , Buy hot underwear to see if the product is affixed with the name of the name of the heating fiber, the effect of heat and add the proportion of other signs. At the same time, China Knitting Industry Association began to develop standard fever underwear, and under the standard in the production of fever underwear, enable the black underwear "fever underwear" logo, that is, underwear logo affixed to the product, the manufacturer must follow the heating fiber Heat of not less than 5 ℃, the content of not less than 5% of the standard design and manufacturing, this measure has been recognized underwear brand.
At present, there are still some salespersons in the market who will not recognize the phenomenon clearly according to the role of Ekos, Salam, bamboo charcoal fiber and hollow wool. "Bamboo charcoal fiber can heat, thermal effect is good." The guidance of a lingerie brand Purchasing Guide this interpretation really ridiculous people insiders, so the sale will inevitably lead to confusion to customers and thus lead to consumer misunderstandings.