The propaganda film of "Daguo Craftsman" of CCTV has produced enthusiastic response in the society. People have seen the noble pursuit and intrinsic value of "artisan spirit". In the past few months, the “artisan spirit†has become a popular online word, and everyone has interpreted the far-reaching significance of the craftsman spirit.
In fact, as early as 2012, CCTV-10 launched 27 large-scale documentary films, “China Good Craftsmanshipâ€, which introduced China's unique arts and crafts and demonstrated the great creativity of the Chinese nation. The master craftsmen of these craftsmen have been deeply touched by me. After trying to download them, I have finished watching them for several days. Some ordinary materials such as bamboo, stone, copper, mud, feathers and paint have been transformed by them. It is the inheritance of this craftsman spirit that forges the Chinese civilization.
Standing in the history of the world's creation culture, China is a country that is good at creating beautiful things. Chinese culture once had its calmness and elegance, and once wrote a brilliant and immortal stroke in history. China maintained a level of science and craftsmanship that the West could not match between the 3rd and 13th centuries BC. China's craft creation often far exceeds that of its contemporaries, especially in Europe before the 15th century.
In the history of Chinese civilization, especially in the jewelry industry for five thousand years, the creation of craftsmen is extremely brilliant. The crafts of Chinese characteristics such as jade carving, wrong gold, silk flower, filigree, point green and burning blue have become the artistic treasures that make the world marvel. The silk flowers in the Tang Dynasty, the filigree inlays of the Qing Dynasty and the point of the greens made the world look back. We have created splendid ancient civilizations, but they have also experienced the humiliation of modern poverty and foreign exchanges. China's modernization is a difficult journey.
From the traditional Chinese culture, we sort out some values. These values ​​have the concept of eternal value. It is not only applicable to history but also to today. The spirit of craftsmanship is one of them. This pursuit of quality, craftsmanship, creation and the pursuit of beauty and craftsmanship has transcended material to become a humanistic spirit and deeply rooted in the ideology of the Chinese nation, despite Time and space shuttle, time, but will continue to keep up with the times.
In the face of this vast heritage, in addition to pushing the traditional craftsmanship into new and flourishing, it is more important to inherit the enormous spiritual and cultural heritage of the craftsmanship. Jewelry has a high material value. It is precious in the material, aesthetic in the form, and culture in the connotation. Similarly, culture is the carrier of jewelry, which not only reflects emotion, aesthetics and Values ​​also reflect the artist's ingenuity and brand orientation.
After more than a decade of rapid development in the jewelry industry, when the current economic transition has encountered bottlenecks, the drawbacks that were previously masked by surface phenomena are constantly highlighted. Today's society is full of enthusiasm, pursuing the immediate benefits of “short, flat, fast†(less investment, short cycle, quick effect), obsessed with business model and neglect the quality and innovation of products, many companies are keen on “circling money, The cycle of killing a certain product, releasing new products, and then making money.
Some companies aim at the vanity of human nature and blindly choose to produce luxury goods. Or reduce costs, take imitation, cottage, low-cost mistakes to seize the market, these practices lead to the current industry in a dead end of collapse.
In order to change the situation of increasing downward pressure, it is necessary to have the spirit of rolling stones up the mountain, to solve deep-seated contradictions and problems at the time of attacking and sprinting, to promote the "artisan spirit" and to rely on the spirit of artisans to create value and become the spiritual temperament of our industry. And inner support.
Jewelry industry is the birthplace of artisan spirit, excellence, tireless, attention to detail, the pursuit of perfection and ultimate; rigorous attitude, meticulous, never stop pursuing the quality of products; focus on dedication, persist in innovation, create excellence that other peers can not match product.
Adhering to the spirit of craftsmanship can not only help companies to produce high-quality products, but also enable enterprises to achieve true sustainable development. To create products with the spirit of craftsmanship, the cost is not the first, creating its own unique value, making the design and crafts impeccable, thus creating a brand, in order to lead the user to experience the taste of life.
Culture is the mother of management, and the traditional culture of the nation will inevitably be instilled in the management of the nation. Therefore, corporate management must also reflect the distinctive Chinese traditional value orientation and ethical norms. While relying on the apprenticeship system and family inheritance to teach craftsmanship, the old era also conveys the spirit of patience, concentration and persistence. It can rely on the emotional communication and behavioral infection of people. This is the inheritance of the "artisan spirit". It cannot be guided by procedures, and can only be passed down naturally through words and deeds.
Today, what do our companies rely on to cultivate the spirit of craftsmanship? Rely on faith. Faith relies on the physical leadership of business leaders and the corporate culture they advocate, while cultural traditions refer to the chain of spiritual connections behind traditional culture.
Traditional culture can be seen, but cultural traditions are invisible. It is mainly composed of cultural rules, ideas, and especially beliefs. If there is no participation in beliefs, this tradition cannot be condensed, and it will affect the inheritance of culture. . In China, a manufacturing country, fine parts such as screws, small springs, and precision small bearings are also imported from Europe and Japan. Why? Because they have done the ultimate in quality.
To cultivate the spirit of craftsmanship, enterprises must first respect the craftsmen. The designers and professional technicians in the enterprise are not tools. They are the creators of spiritual and material wealth. The core factor of the enterprise is people. The craftsmen constantly sculpt their own products and constantly Improve your craft.
They enjoy the process of sublimation of products in their hands, while the enterprises that create the "artisan spirit" meet their own spiritual needs on the other hand, watching their products continue to improve, constantly improve, and finally meet a strict requirements. The form exists to satisfy the needs of different people in a way that they like or excel, and to win respect and market for the company.
In our traditional cognition, the status of “artisans†is very low. Although China has long been a factory in the world, contemporary companies still lack the attention and respect for the craftsmanship. In European and American culture, outstanding craftsmen can be named after artists and writers. Their branding is often tied to outstanding craftsmen, and in China, we only see corporate leaders on the show.
China never lacks good craftsmen, nor does it lack good craftsmen, but it lacks a culture that respects the spirit of artisans. Jewelry companies need a craftsman spirit. Craftsmanship is not a slogan. It exists in everyone's heart. For a long time, it is precisely because of the lack of persistence, pursuit and accumulation of quality products that our personal growth path is rugged and bumpy, and the path of organizational development is full of thorns.
This lack of makes the enduring innovation extremely difficult, and makes the basic industry evergreen. Therefore, in the post-growth era when resources are increasingly scarce, re-introducing the spirit of craftsmen and reshaping the spirit of artisans is the only way to survive and develop. . It is necessary for the craftsman spirit to form a consensus in the whole industry, making it the inner support of the jewelry manufacturing industry and becoming the soul of jewelry products in order to succeed in the long-term competition.
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