Seagull watches, Shuanglu Battery, Tsingtao Brewery... Once upon a time, a group of well-known Chinese light industrial companies jointly supported the “Made in China†brand. In recent years, with the continuous development of economic globalization, China’s light industry has also begun a new journey to seek transformation and upgrading. According to a latest statistical data, at present, China's production of clocks, batteries, clothing, and beer accounts for more than 50% of the world's total, and it is a veritable light industry power; at the same time, light industrial enterprises have a small number of invention patents and many products are not excellent. The situation in which the industry is large but not strong has not changed.
"On the basis of strengthening the protection and use of intellectual property, taking innovation as the main line and enterprises as the main body, we must vigorously implement the 'three goods' strategy of increasing variety, quality, and brand, optimize the industrial structure, and build intelligent, green, and service-oriented services. a new type of light industrial manufacturing system.†Facing the dilemma of the development of light industrial enterprises, the “Light Industry Development Plan (2016-2020)†(hereinafter referred to as the “planâ€) proposed by the Ministry of Industry and Information Technology recently proposed a series of ambitious goals. For the "Thirteenth Five-Year Plan" period, the development of China's light industrial enterprises has depicted a new blueprint. "The "planning" has made a full deployment of China's light industry development during the 13th Five-Year Plan period, and pointed out that it is necessary to strengthen the protection and use of IPR-related intellectual property rights, which is crucial for advancing the structural reform of light industry supply side and improving the quality and efficiency of light industry development. According to Cao Xinming, deputy director of the Intellectual Property Research Center of Zhongnan University of Economics and Law, the intellectual property rights can be regarded as a "golden key" to open the door of light industry transformation.
Innovation main force
“To strengthen the protection and use of intellectual property is always the driving force for optimizing the structure, transformation and upgrading, and innovation of our company.†Zhang Zhongli, Minister of Intellectual Property Department of Qingdao Hisense Electric Co., Ltd. (hereinafter referred to as Hisense Electric), said in an interview with this reporter that Hisense Electrical Appliances has always attached great importance to intellectual property work, filed patent applications for innovation results in a timely manner, and formed a reasonable patent layout at home and abroad. So far, the company has owned more than 12,000 domestic and foreign patents, and has brought about increasingly good use of effective patent applications. Market efficiency.
Taking the patented 8K high-definition ULED TV of Hisense Electric as an example, since its launch in June of this year, it has again pushed the picture quality of LCD TVs to a new height. This television uses Hisense Electric's Hi-view Pro HD picture quality engine chip and the third-generation ULED patent, the first in the industry to achieve 8K display ULED TV marketization, achieving a tens of millions of dynamic contrast and 106% NTSC industry leader The range of color gamut exceeds the requirements of the world's most demanding UHD Premium standard for HDR HD display performance standards, and once again exceeds OLED in the overall display effect, reaching the highest quality level in the industry. At the same time, it has passed three major international standard certifications from the United States, Europe, and international industry unions. It has also been on the market in 67 countries around the world, making Hisense Electric's TV sales rank among the top in the world.
“Through the protection and application of patents, our product variety, quality and sales have reached a new level.†Chen Xianghua, Business Manager of Hangzhou Special Paper Co., Ltd. introduced that the company has used patents as a weapon to adjust its structure and participate in market competition in recent years. , Has more than 70 pieces of Chinese invention patents, not only independently developed advanced environmental protection papermaking technology and equipment, but also include all kinds of special filter paper, PH test paper, wiping mirror paper, decorative paper, electrolytic capacitor paper and other high-profit, high Value-added specialty paper products are widely used in scientific research, industry, agriculture, medicine, health and environmental protection departments, and have become national intellectual property enterprises.
“The practice of these companies shows that strengthening the protection and use of intellectual property rights not only enhances the level of innovation and development of the company, but also provides strong support for companies to implement the 'Three Goods' strategy of increasing variety, quality and brand,†said Cao Xinming.
Promote industrial development
According to the data, in 2015, 109,000 enterprises above designated size in China's light industry achieved a total output value of 23.1 trillion yuan, accounting for more than 34% of China's GDP. Among them, more than 100 kinds of light industrial products ranked first in the world. At the same time, except for a few brands of home appliances that rank among the top in the world, most of the light industrial products such as watches, clothing, textiles, and daily necessities still belong to low-end products with low profit margins and low added value, and are at the low end of the value chain.
"At present, China's light industrial enterprises' core competitiveness, innovation capability, and intellectual property ability are still relatively weak. There is still a big gap between varieties, quality and brands compared with the international advanced level. The effective supply capacity and level are difficult to meet the needs of consumption upgrading. This is an urgent problem to be solved, said Cao Xinming. As Cao Xinming puts it, some responsible persons of the company also suggested in an interview with this reporter that strengthening the use of intellectual property protection and promoting the transformation and upgrading of light industrial enterprises require more policy support.
"The "Planning" issued this time proposes to increase the protection of intellectual property such as design, invention patents and trade secrets, establish a joint anti-counterfeiting work mechanism, and severely crack down on infringement of intellectual property rights and the production and sale of fake and shoddy goods. This will undoubtedly enhance the confidence of enterprises in strengthening the protection of intellectual property rights," a company official told reporters. In fact, in addition to the aforementioned measures mentioned by the person in charge, the “Planning†promulgated this time also proposed that we must carry out special law enforcement work to combat online intellectual property infringement and manufacture and sale of counterfeit and shoddy goods, protect consumer rights, and create a good consumer environment. . In addition, relevant experts suggested that China should also play the role of a bridge link between the industry association and the government and enterprises, encourage and guide industry associations to establish intellectual property alliances, build patent pools, and improve the associations of industry associations to deal with foreign intellectual property disputes and international trade barriers. ability.
“As a China’s light industrial company that once created a “Made in China†brilliant achievement, it should seize the opportunity to focus on strengthening the protection and use of intellectual property rights, implement the various tasks of the “Planning†and truly realize innovation and development. With such a foundation, Only during the "Thirteenth Five-Year Plan" can we promote China's transition from a 'light-work big nation' to a 'light-work powerhouse'." Cao Xinming emphasized.
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