Meilong Town Isetan Women's Brand 6 brand new settled in 7 brands reinstall opened

THE CLOSET Collection Store Shines Opening in September

THE CLOSET

THE CLOSET Collection Store opened its grand opening on the 4th floor of Isetan, Meilong Town, Shanghai on September 17th.

In the concept of "self-integration," THE CLOSET selects 13 Japanese designer fashion, accessories, accessories and shoes brands. The strong characteristics of the 13 designers' "self" were "fused" to the different life pictures of Chinese urban women.

THE CLOSET comes from the fashion business planner Zhou Huihui, a comfortable and relaxing space, exquisite and elegant style, exquisite and high-quality single items, and Japanese-style service standards. Every detail is from the perspective of urban women.

THE CLOSET is jointly operated by the Westgate Isetan and Showroom K POINT. With its new model, it explores the fundamentals of “shop first, customer first” fashion retail, and creates stores that continue to radiate vitality. It is its pursuit.

brand introduction

SUGAR AND SALT

SUGAR AND SALT Asian designer brands from Tokyo's Kobayashi Katsuhisa and Shanghai's KIKI ZHOU, founded in Tokyo in 2015 with the theme of "To all complicated and simple tricks", complex or simple, romantic or capable, supple or rebellious ...

Living in the moment, without boundaries is the spirit of SUGAR AND SALT This season's autumn and winter romantic embroidery series and handsome suit series are the best weapons.

5-knot

5-knot comes from a pair of Japanese young couples who love life. They love surfing and have their own galleries in southern Hunan. They travel around the surf sites around the world and draw inspiration from what they see and hear in a “surf culture”. It is the designer's brand with an independent and complete view of the world. It is the best weapon for autumn and winter.

LOKITHO

LOKITHO comes from the designer Kimura Keihiko, a rare luxury and romantic style among Japanese independent designers. His elegant style and exquisite fabrics are his specialty. This season's autumn and winter is inspired by the artist's [ROKA], Mr. Nakajima et al., demonstrating spiritual rock and roll, reflecting the small and romantic rebellious spirit.

Divka's cutting-edge designers, Tian Zhongchong Shun and Matsumoto Shigeki, established their women's brands in 2011. They look for “beauty” in their world and do not deliberately cater to the popular and loyal self-pursuit. The brand was immediately established in Japan and The attention of European fashion and retail circles.

MARYAL TERNAMARYAL TERNA is the British handbag designer Shan Lu? Hui founded in 2013 in the British handbag brand, the main theme of modern, simple, elegant design, in order to be good at pleasing their own independent women and creative, this season's design geometric simple style and The unique combination of metal fittings simply highlights the presence.

Somnium

Somnium is a handmade jewelry from Japan. It is a fantasy and fantasy in Latin. It transforms the imaginary and imaginary thoughts in the mind into what can actually be worn, and brings a sense of unreality to the life of the people wearing it. Au Bannister

Founded in 1999, the brand conveys intellectual and mature feminine footwear brands in a minimalist design. Au Bannister's Au is derived from the metallic symbol and represents “something special compared to the day-to-day encounter”. The meaning of the game is not limited to sharpness, but it is your first choice for mastering the balance between the old and the new.

With regard to the Decoster brand, Decoster uses unique fabrics, strong artistic prints, calm and transforms rich colors and ingenious craftsmanship to create a modern, poetic and elegant dress with a natural style . Decoster Isetan Store Grand Opening of 9/25.

The new store showcases Decoster's new brand style, with its mirror, transparent space design, and intimate warmth at the details, all bringing you a brand new visual experience and shopping enjoyment.

22OCTOBRE, the cross-border cooperation brand between Belgium and Japan. It was established on October 22, 1993. The Chinese name "Abandoned" is the official language of French. The pronunciation of French is a good companion from a distant legendary tour.

"Weave meets" has come to Isetan for you to meet the beauty of knitting

Weaving Case, a designer brand that will knit in depth application in the field of clothing and home, adheres to the combination of modern practical aesthetics and high-tech knitting technology, so that the traditional knit glows new and emerging brand.

When we talk about knitting, we think of fluffy sweaters, warm collars, and elegant sweaters. But, like this kind of knitted fabric that has good wrinkle resistance and breathability, it can be transformed into other components of life. In part, it can be a toy, a necklace, a piece of furniture... knit products can be said to be everywhere in our lives.

MUK's brand Puretre has newly entered the 4th floor of Isetan, offering “beloved jewelry” that matches the guests .

Joy & Mario Happy Mary is a combination of comfort and fashion. The shoe type fits well and comfort is recognized. Joy & Mario combine the trend and art perfectly to find the most appropriate balance between design and comfort. For you with a keen sense of fashion, you'll find a surprising limited edition shoe.

For District 23, Japanese Women are women who want to live in dignity from the inside out and want to be more elegant and beautiful. They are sometimes unrestrained, sometimes restrained, sometimes strong, sometimes gentle, and they always maintain their style for women. Standard, that is, no matter what generation, era, has always been popular, simple, high-quality, comfortable clothing, and elegant and beautiful design from beginning to end.

Excavate the taste of life, experience the connotation of life and experience a lively sense of fashion will be more interesting life and stories into the product, which is the Siijii poetry of the independent perfect appeal.

Japanese boutiques, celebrities, entertainers and fashion stylists are adored by popular boutique women's collection stores dedicated to providing women with "adhere to their own characteristics" with classic, chic, temperament and easy-to-wear clothes.

LuLualways' core brand concept “My French Life”, through the deepening and extension of the design, creates a French romantic, European-style modern, relaxed, romantic and petty bourgeois French life experience dedicated to the delicate fusion of exquisite craftsmanship and international fashion, exclusively 20-45 years old advocating art, love life, love fashion, urban women shape their taste image.

MIGHT advocates returning to the self. The simple and natural dress concept, “Yun”, is a kind of lifestyle of “love and tolerance”. It is the true meaning of enlightening life. It is the open-mindedness and calm after tasteful insight into the world. It is a fusion of contemporary aesthetic trends, returning to nature, returning to the beauty of nature.

Chinese elements of arts and crafts, good utensils should have, humble beauty, honesty.

GENTEN believes that “people are also part of nature”. Therefore, the brand concept of “back to the origin” was proposed. In this way, people love nature, care about the environment, and feel a tiny happiness in their long-cherished love for an object.