General Manager Zhang of Anqing Netcom Interchange Information Technology Co., Ltd. said: "Not long ago, Xiaomi's mobile phone sold 100,000 units in the Internet sales platform in just one hour. At that time, the person in charge of Xiaomi's mobile phone said: 'At the air outlet, Pigs can fly. Indeed, in the era of innovation in the era, companies are not only fighting for goods and effects, but looking at successful Internet promotion cases, it is not difficult to find that the company’s team products may not be as strong, but only they The ideas and methods are all satisfied with the Internet, so you can fly."
The big names of traditional companies generally face a curse, that is, how to change from "Outman" to Altman with Internet thought. Towel manufacturers want to fly in the airway of the Internet, they must learn to find Internet business opportunities.
How do you find a slogan in the Internet era?
For the industry's big players, how to correctly understand the Internet era is crucial. Yin Donghong said: "For the portrayal of this era, many people will say, 'We live in the Internet age, the new game era.' I think that the game exists in every period, so the current real game is still Internet thinking."
Many authorities have indicated that 2014 is the first year of mobile Internet implementation. Many children's wear companies have a lot of troubles: As a traditional children's wear company, they have finally put the tradition into practice, and they have presented the mobile Internet and e-commerce. In the face of these, they feel that they can't start. "The Internet was originally intended to build a new business model and form. From the traditional form to the current form of PC sales, it is vital that the company's resolution plan system architecture is correct." Yin Donghong points out the key to knowing the problem.
Jiang Runjie, general manager of Hangzhou Rundong Garment Co., Ltd. and Zhejiang Ajiebangni Garment Co., Ltd., said that the Internet is being implemented and business opportunities are always around.
"The Internet thinks about the words 'free' and 'fragment'. My idea is to set up some networked screens in major shopping malls to facilitate consumer shopping." Jiang Mingjie said, "Some people just take their children out to go around at night, only Holding a mobile phone, no money, it doesn't matter, just scan the phone and make an electronic payment. The product she bought the next day will be sent home."
Baidu finds: Today Tong Wang has done a good job in the traditional Internet architecture. Whether it is looking for this child, the key words can be presented to Tong Boy Company’s own connection, and the comparison is high, including finding the top ten brands of children’s wear in China. It can also be expressed more forwardly, so this boy is doing a good job in the cover of information.
Portal: All are better, the amount of information is large, and all varieties. However, there are also some problems. For example, after entering the website, as a user, it is impossible to clearly know that this child can supply the stolen goods to the customers and satisfy them.
The following picture shows the adjusted portal website with clear theme and outstanding products. It can express the company's own Internet style and fully satisfy the needs of customers.
Yin Donghong made a specific analysis with this example of Tong Wang. Although the traditional Internet architecture and portals are doing better, the current Tong Wang is slightly weaker on WeChat and Weibo. After paying attention, I only replied briefly, "Hello, welcome to pay attention to this boy." "If I want to know more about the company's condition and the material of the product is not convenient, it is obvious that this experience is not very good." Yin Donghong said.
At present, Taobao has now been attributed to a relatively old network implementation method, which is better than WeChat shopping. WeChat Shopping faces the target group. “If you supply the brand when the customer pays attention, but can't provide excellent experience to the customer, then this is the foot of the rock. And we have found many pages of this child. No one is officially certified, which will also confuse customers." Yin Donghong pointed out.
Summary of the case: baidu looks for the top ranking of the brand, the negative evaluation is zero; the website information covers a wide range, all categories, but there is no outstanding primary content, such as: the outstanding product line and new product introduction. In addition, the baidu key words were not implemented. After searching for the top ten children's wear brands in China, the names will be presented, but the portal website is not presented. Finally, the opening of WeChat Weibo is too simple, without official certification, and it is unable to provide more informative information.
Should the pig take off in a squatting position?
In the Internet age, how much people think and how big the stage is. Jiang Mingjie said: "Children's benefit can be said to be a kind of non-depleted children's clothing shopping mall capital. Today's children have to learn a lot of hobby classes, taking my child as an example, she learns to dance, to play the time to tailor the costumes. A set of clothes is 2,000 yuan, a set of clothes for a competition, this is a business opportunity. If there are more competitions, there will be a child star. Every time you participate in the children’s music club, the children must wear their own style and change. A set of lines, this is also a business opportunity." He thought that children's wear is a sunrise industry, you only need to be accustomed to the innovation of the age, and then do not decline for more than ten years, decades.
The degree of habits of children's wear companies in their aging is determined by the company's systems engineering. Yin Donghong pointed out sharply that as a big fan of children's wear companies, it is far from enough to look at the financial statements: "I advocate that the president's office of each children's wear company can establish an Internet intelligence agency. This intelligence agency needs to pay attention to the following indexes: baidu The index reflects the importance of key words and users and the media; Google trends are the changes of key words and visits; micro-index refers to the trend and trend of key words in Weibo and WeChat; Taobao index is The market trend of products found on Taobao; Youku Index is based on the search and broadcast status of some products and news videos. If the person in charge of the children's wear company can pay attention to these indexes after reading the financial statements, I trust I want to fly at the wind, and the first step is now done."
In Yin Donghong's view, every time the innovation of the era, the fight is not positioning, not the way, but the mastery and innovation of the changes in consumer demand. In order to grasp the latest changes in consumer demand, it is necessary to grasp all the data related to the company.
Flying pigs are not good to do
Jiang Mingjie said: "From 2008 to 2010, my company's sales result was increased from 35 million yuan to 150 million yuan, but due to neglect of the internal structure optimization and changes in traditional thinking, the company will be disposable in the second half of 2010. After weighing carefully, I found that the root cause of such a severe situation of pressure goods is that the promotion strategy and operational thinking have not kept pace with the times. When I started from scratch, I chose a new Internet thinking. As the primary direction of the company's development. Assume that at the time it was still based on the traditional thinking of the original, my company could not be launched to the current level in recent years."
Just like Jiang Mingjie's Ajie Bonni, traditional companies want to transform, they must face certain risks. In the words of Yin Donghong, this is called a rejuvenation. "Assuming that traditional companies want to fight in the Internet era, they must first throw away some unnecessary settings and organs. This is death. If you wait until the mall to filter some of your settings, then it is too passive. , will constitute more lost, and the company from the internal initiative to change, it will be able to recover quickly." Yin Donghong said.
The Internet age is an era in which towel companies need to be transformed. The "revolution" is the company's traditional thinking. If the pig wants to fly, it is only necessary to first remove the mud from the body, lose the fat, and leave the lean meat, which is the pig that can sell a good value, the pig that can fly, the new pig.
Weibo began in 2009, and in just a few years, WeChat has become the latest darling of Internet promotion. The free micro-shops in WeChat are all available, and this free shopping path is now available to consumers. “The connection point in the micro store is Jingdong’s website. This is the reminder of the towel company. It is assumed that there is only a store on taobao, and the line will be “Outmanâ€. Because of the reverse of a Jingdong store, it means Countless consumers have instant access to your products on their WeChat client.
Are big companies more emboldened when doing Internet promotion? This is not the case. "The quick fight between taxis and taxis is manifested in the development difficulties of large-scale network channel companies." Yin Donghong said, "Only, the inconspicuous civilian company like Xiaomi is sensitive to the subversive power in the mobile phone range. It’s a real stroke, so I thought that the future is really leading the Internet reform. It’s just those small and medium-sized companies. We all think that civilian companies are inconspicuous, but the future direction is that the civilians have to get the country. This means that the past is not The traditional towel company that looks at it also has the opportunity to become the overlord of the next period."
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