According to the WWD report by the foreign media, H & M, the fast fashion group in Sweden, recently said it will achieve all its raw materials from recycling or other sustainable materials by 2030, which is also one of the targets of the brand in its 2016 sustainability report. It also mentions in the report that it will achieve 100% sustainable cotton use by 2020 and 100% of all operating segments such as renewable energy by 2040. In addition, H & M last year in Beijing this year to do a series of environmentally friendly limited exhibition for its 2016 World Old Clothing Week recovery preheat. It is reported that during the event, consumers can be idle clothes sent to more than 3600 H & M stores worldwide. Also last year, Indarax Group, the parent company of Zara, also launched an environmental project that includes research and development of new materials and a wide range of recycling programs in Spain. However, as early as 2011, H & M launched a series of environmental awareness, the use of materials, organic cotton, organic linen, Tencel and polyester and other environmentally friendly materials. In 2013, the brand also introduced a plan to recycle used clothing, allowing users to leave used clothes in H & M stores. Anna Gedda, Head of Sustainability at H & M, said: "In the current apparel industry, there is a growing interest among stakeholders in sustainable development, including consumers, shareholders, brands, etc. For us, The industry lasts for longer, and most importantly for the next 30 years, not the immediate 3 years later. "According to H & M, in the last year, 26% of the materials used by the brand came from recycled and green materials. However, Gedda said, "The supply of these environmentally friendly materials is not enough to meet the needs of the future industry, and at present, only a small part of the products can be made of old materials, such as denim, but due to the complex structure of the fabric , In the old new system must also be mixed with some new materials, but in the future, we want to simplify this step. "Reporters learned that, so far, H & M has recovered 39,000 tons of cloth, equivalent to 196 million t-shirts . In 2016, the brand recycled 16,000 tons of old cloth and their goal was to achieve at least 25,000 tons of cloth per year by 2020. Although critics are saying the fast-fashion industry model is still on the rise, so is the volume of production and consumption, which is also a major challenge for environmental and sustainability strategies, according to Gedda, By 2060, the Earth will hold about 10 billion people, all of whom inevitably need to wear clothes. But at the same time, resources are limited. Therefore, the future of clothing may be divided into "beautiful" and most people can afford the "green" factions. In addition to green raw materials, the brand also made some efforts in the use of electricity. In 2015, 78% of H & M's global electricity needs come from renewable sources; in 2016, the brand reached 96%. "If we are to reach the target of 2030, we may still need to invest in the short term to load these more expensive environmentally friendly materials, but as the need increases, the price will fall sooner or later." In the long run, in the face of this huge The goal, we also see the commercial interests, "Gedda said.
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