"Double 11" changed from "buy the country" to "sell the world". Foreigners love wigs and mobile phones.

"Run" dozens of countries selling toothpaste

At 15:19 yesterday, Tmall's "Double 11" transaction volume broke through the number of all-day last year at a rocket-like speed, exceeding 91.2 billion yuan. The "Double 11" was only started for 12 hours, and the purchase amount of Beijing citizens reached 4.5 billion yuan. JD.com, another important player of the "Double 11", also exceeded the last day of the transaction in less than 14 hours.

According to Tmall data, from the perspective of city rankings, Beishang Guangshen is still the main force of “buy, buy and buy”. The sea cucumbers in Shandong, the mountains in Ningxia and Qinghai, and the rice in the northeast are the top three most popular souvenirs. Glory and Xiaomi are the highest-selling mobile phone brands, and air purifiers are the best in Beijing and Shanghai. Jingdong data shows that Beijing citizens have a very good shopping behavior and like to stock up.

It may be difficult for consumers of their parents to imagine that it is a toothpaste, a seemingly simple commodity, and young people will go to dozens of countries and regions to "buy goods." “A toothpaste, young people will be selected in dozens of countries such as the United States, Japan, Sweden, New Zealand, etc., suitable for smokers, hypoallergenic, with different functions and characteristics. Young consumers are more and more willing Try new brands and distinctive overseas products,” said the relevant person in charge of Ali.

“At present, online retail has become the main consumer channel, consumer information asymmetry has been relatively eliminated, and consumer experience has been greatly improved. At the same time, residents’ income has grown steadily, and the purchasing power of young people represented by the 1990s has gradually increased. From the survival of consumption to the enjoyment and development of consumption." Analysts analyzed by Analysys analysts on the "double 11" e-commerce turnover that has soared every year.

In addition to the increasing variety of products purchased, the “hands-on” tool has also been upgraded. Jingdong data shows that 86% of Jingdong users use smart devices such as mobile phones and tablet PCs during the “Double 11” period, instead of turning on the computer for spikes. Coincidentally, Ali's "Double 11" wireless terminal turnover ratio also reached 83%.

The upgrade of tools is not just the transition from computers to mobile phones, tablets, immersive shopping and other cutting-edge technologies. Yesterday, Tmall "Double 11" event in Shenzhen main venue, 600 domestic and foreign media reporters collectively experienced VR shopping. Wearing a VR helmet, the shopping scene changes from a static picture and text on a flat screen to a three-dimensional scene that seems to be on-site shopping at the shopping resorts at home and abroad.

Rural net purchase new army

The “Double 11” shopping spree is not only a city resident. With the gradual popularization of smartphones and online shopping, the villagers “buy and buy” spare no effort. With the help of high technology, more and more services and aging in rural areas have begun to move closer to the city.

At 2 o'clock in the afternoon yesterday, a rare guy appeared in Hujiacun, Yongledian Town, Tongzhou District, Beijing, a drone. After 10 minutes of flight, the drone brought in the daily necessities that the villagers had just purchased on Jingdong. Hovering and throwing goods at a position of 1 meter high, Jingdong promoter Sun Zhixuan quickly stepped forward to open the parcel and sent the goods one by one to the villagers' home. This year's "Double 11", Jingdong drones are employed in several cities such as Beijing to help buy and buy for relatively remote rural consumers. The drone took off from Jingdong's distribution station in Tongzhou Chaichang, and covered the villages and towns around 15 kilometers.

Zhang Ayi, a villager from Zhongyi Village, Miyang Town, Maihe City, Yunnan Province, also did not expect that the village Amoy service station at the door of the house received the pressure cooker purchased in the rural Taobao in the early morning. Through the big data forecast, Aric Chihuahua Network predicted that the home appliances and agricultural materials that are more in line with the purchasing habits in rural areas would sink to the rookie county warehouse in advance, helping Zhang Ayi to receive the pressure cooker he bought the day before.

As of noon yesterday, 8 of the top ten “Tuhao Villages” in the “Double 11” period were in the southern part of Guangdong, Zhejiang, Fujian and other southern villages. In the north, only two villages in Shandong Province were listed.

"Foreigners" love to buy wigs and mobile phones

From “buying the country” to “buying the world”, Chinese e-commerce, represented by Ali, is now “selling the world” step by step. With the launch of the “Double 11” of Chinese buyers, at 4 pm, Ali’s AliExpress, which is known as the “International Edition of Taobao”, also launched the “Double 11” campaign, which is bought overseas by more than 230 countries and regions. The family is also involved in this consumer carnival.

Before the start of "Double 11", the 23-year-old Ukrainian girl wanted to buy a hearing aid for her unhealthy grandmother. She did not have a job income, and she saw the hearing aids of local manufacturers. The price really made her unbearable. Later, she bought a Chinese-made hearing aid through AliExpress. After the expert appraisal, the quality was not inferior to the local high-priced hearing aid, but she only bought it at a price of 20%.

The data shows that this year's "Double 11", the country's favorite foreign products "Hai Tao" foreign products are masks, shoes, baby milk powder, diapers, lipstick. "Foreigners" love to buy Chinese mobile phones, tablet PCs, clothing accessories, and wigs . Compared with traditional Chinese clothing and other traditional products, China’s mobile phone, automotive electronics and other electronic technology products have gradually become foreign buyers. The heart is good. In addition, buyers from Russia, the United States, Spain, France, and the United Kingdom accounted for one-fifth of the sales of “selling goods” in China through AliExpress.