analysis
The mix of styling and fashion and leisure is not diminished, and the use of high-grade fabrics in casual wear will continue until the spring and summer of 2018. Feminine design has a strong sense of presence, especially the girllike fresh and ladylike details, such as bows, waist silhouette and textured flowers. Pleated, lacing, and buttons add a touch of fun to the surface of the item, both decorative and functional.
Soft light flashing
Traditional evening wear fabrics continue to appear in the design of everyday clothing. Lurex fabrics, glittering and glossy elements not only make it easy to decorate casual items, but also perfectly match the contrast mix. Knitwear is essential, and the slim fit with elastic fine-pitch fabric is perfect for wearing as a layer at the beginning of the season. The mid-stitch, rib and woven fabrics are also treated with soft light, which is very different from the style. From urban and sports to styling and fabrics, it not only makes the store visual marketing perfect balance, but also plays a brightening role. The understated luxury style is the favorite of the commercial market, but the personality treatment also makes this season's new products glow with new ideas. The robes and casual dresses, angel sleeve tops, and soft wrinkled skirts are representative. This season's new stripes and school team rims, as well as flashing processing trends, are in line with WGSN2018 spring and summer. The mood trends echo each other.
Practical cotton cloth
Rough cotton plays an important role this season and complements this season's most popular practical trend. The jerseys of different weights sweep the individual pieces, from heavy trench coats and jackets to soft dresses, tops and trousers.
The drawstring details, ruffles and pleats give the item a certain amount of volume, making it ideal for feminine and practical themes.
Silk velvet
The velvet fashion status has become more consolidated in recent seasons, and this season it continues its transformation from high-end fabrics to ordinary casual fabrics. It is almost identical to the soft gloss treatment in the spring and summer of 2018, and is used to create a seasony light silk texture. Natural silk fabrics can bring a more natural and elegant feeling, but they are only popular in the high-end market because of the cost; the silk fabrics with artificial yarn and cotton velvet ingredients have high commercial value and are suitable for pushing to all levels of the market. The popularity of the pleated design is high, renovating this season's wide-leg trousers, robes dresses and mid-length skirts; striking bright colors are more likely to resonate in the girls market, complementing the true self-theme.
Tight knitting
The tightly woven fabric keeps the item simple and modern, looks like rubber and soft fabric, but is more wearable and suitable for mass sales.
The densely woven structure made of cotton, viscose, and nylon is not only more innovative for box-shaped round neck jumpsuits and hoodies, but also an excellent carrier for this season's bright color trend. The tight knit fabric is especially suitable for creating a modern styling, such as a jumpsuit with sleeves, a modern ruffle trim and a waist profile. Zipper and lacing details also help to enhance the modern and sporty aesthetic of the piece; double-sided styles are also more popular in the high-end market.
Opaque silk
Silk and satin have dominated the retail market for several years, and its dominance will continue until next year, and we have also confirmed this at major fabric exhibitions such as PremièreVision and MilanoUnica. Opaque treatment is a major innovation in this season, not only for a more wearable and elegant look, but also for silk and satin to reach consumers in more different markets. Matte silk is most often used to make dresses, women's shirts, and formal and casual cross-season outerwear and bottoms. Copper ammonia and semi-synthetic yarns are low-cost alternatives that achieve the same effect.
Mashing
Grid fabrics are very active in the retail market this season, and most often with the idyllic theme, not only will the momentum continue until next summer, but also a modern style for a series of classic styles. Trendy elements include exaggerated silhouettes and scale mashups, as well as some more eye-catching contrasting color-stitching pieces. It is suitable for eye-catching items.
Patterns and fabrics can't be ignored; SandyLiang uses beading to brighten the simple strip top. The strips are also used as linings for floral prints and embroidery.
Beautiful and moving
The thin fabrics have returned strongly, and the light and elegant feminine styles that have been created have become popular, and the geometric patterns of the bodice are refreshing. The new Fendi and OpeningCeremony are good examples.
These key fabrics are especially suitable for layering. For example, the more popular ones are the long-stacks made of trousers in a thin dress, and the thin-weight tops will also resonate strongly in the market. A thin dress blouse will become one of the most important key styles on the Chinese market.
Pleated, ruffled and scalloped edges also make the item look more interesting and playful.
Bow
Bows are often associated with girls and extremely feminine shapes, but in the spring and summer of 2018, this detail has become more modern, and the bows in exaggerated form are bound to make the items look more trendy and stylish. As a core business detail, the delicate and cute ribbon bow will be refurbished and cut, as well as woven tops and women's shirts; the oversized version with extra-wide strips is used to decorate simple tops and dresses, and at the same time The 23i's common off-the-shoulder design injects a lot of new ideas. Like the intarsia, the bow is a functional and design fastener. MagdaButrym uses it to make the windbreaker look new. In addition, many designers combine it with practical themes to present a ruffled edge. The effect is to create a feminine and practical model that is unique this season.
Button
As the button shape continues to appear in magazines and is well received by well-known brands, the design of the button fasteners of the previous season has continued in this season, and is more widely used in the spring and summer of 2018 series. Buttons can be used not only as decorative elements, but also for adding new ideas and aesthetics to the best-selling items. They can also serve as functional details and appear in the design of this season's versatile multi-use items. The button-shaped piece is a detachable part that can be used to control the shape of the garment. It can also enhance the practicality of the item by clever layout. For example, you can turn the sexy nude into elegant with just a button. Dignified, especially for the off-the-shoulder design. The metal enamel has a strong momentum, and the more decorative button design can not be ignored, such as pearls and fun bell buckles are full of new ideas.
Pleated and drawstring
The pleats and drawstring details have come back this season, from dresses and skirts to outerwear and tops, all of which are worthy of their appearance.
The pleated details add a lot of interest to the surface of the item. In addition to the refurbishment, it is also used to embellish the waist, sleeves, cuffs and body, making the basic items more fashionable and eye-catching. The pleated design can also be used to refurbish off-the-shoulder tops or to add a sense of volume to the detail of the cutout.
Editor in charge: Yang Huijuan
Active Wear,Activewear Sets,Mens Activewear,Women'S Activewear
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