Morning stocks: traditional channels VS online purchase

The advantages of network purchase compared to traditional channels purchase!

1. Cost advantage:

a. Time cost - the time to return the wholesale market to 2-3 days can be saved.

b. Purchase attachment costs --- return fares, accommodation fees, logistics costs can be saved.

2. Wholesale quantity limit advantage

The general online wholesale is basically ten approvals, and some are even one approval (for example, one for network users, one for batch approval, and ten for entity stores. Of course, the price will be higher than that of online distribution customers. Discounts), to a certain extent, to increase the selectivity of physical stores a lot of convenience.

3. Purchase advantage

a. The urgency of purchase is reduced. Personally to the wholesale market to buy due to time constraints, it can not take a long time to pick slowly, some clothing may not be phased but forced to buy quickly because of purchase pressure. But online shopping can take time to choose slowly.

b. The effectiveness of the purchase basis increases. The traditional channel purchase selection is based on one's own vision, the second is relying on the boss's recommendation, and the third is relying on the customer's feedback. In contrast, the three kinds of basis for online purchase have, and the feedback surface of the customer has a wider source, feedback More timely, replenishment is also faster, and the additional cost of replenishment is decreasing (maybe not all the styles of the wholesale import are favored by customers, but several of them have good feedback and have to make up, so the replenishment cost Increased.)

4. Inventory pressure advantage

Since online purchases can be granted in very low quantities, the pressure on stocking by buyers is relatively small, and the risk of inventories is reduced. This is equivalent to a reduction in capital investment and a reduction in costs.

5. Wholesale price transparency

Regular wholesale websites, such as the official wholesale agency, will have a clear price display, compared with the traditional channels to purchase, but also reduce the counter-offer, the price transparency is further open, is conducive to further selection and measurement.

6. Turnover advantages

Wholesale market purchases are generally spot cash, a one-time investment in a lot of funds but need all clothing sold before returning funds, the period of funds takes a long time, if a one-time investment in relatively large funds, there are only a lot of bank interest , online shopping can be more flexible, can be a small number of small batches of goods, reduce the time taken to spend money.

7. Style update advantage

Good or bad style is the key to business prosperity. It is not possible to go to the wholesale market frequently. Calculating twice a month, the clothing style in the store can only be updated twice a month. It cannot follow fashion trends and cannot expand funds. Business opportunities, but online clothing brands such as morning goods, will be updated a dozen times a month, more than the traditional channel purchase speed update at least 5 times more, you can easily buy new models, increase customer retention rate.

The above two examples of explicit cost comparison are as follows:

Assume that each time you go to the wholesale market to invest 10,000 yuan in batches, the unit price is 50, then the quantity is 200, and the selling price is 120 pieces.

The profit is: 120*200=24000 (Sales)

10000 (clothing cost)

400 (round trip cost)

150 (accommodation fee)

100 (other expenses)

According to January's net profit of 10,000, the daily production value is 300. If the wholesale purchase is delayed for 3 days, the output value is reduced by 3 days, that is, 900.

Comprehensive cost: 10000+650+900=11550.

Profit =12450

And from the network wholesale, the above non-clothing costs are eliminated. That is to say, changing the channel owner to spend 1550 yuan each time, and the above is only the cost of the performance, other hidden costs such as the time cost of the owner, etc. It is incalculable!