Nowadays, under the economic background of the "new normal", the rudder of the development of China's knitting industry in the new era and facing the new situation has become a crucial issue in how to continuously create new value in the field of terminal circulation. On April 11, the 100th China Cotton & Cotton Fabric Fair (hereinafter referred to as the China Needle Fair) was grandly opened. Many well-known exhibitors and industry experts gathered at the Shanghai Pudong New International Expo Center to exchange innovative technologies and pass 21 high-end forum summits. In-depth analysis of the industry's multi-modal channel strategy, accurate future development prospects of the pulse industry, pointing out the direction and path for the development of China's knitting industry.
"Silk +" innovation mode promotes the transformation and upgrading of consumption structure
As a representative product of China, silk is the crystallization of the wisdom of ancient traditional textile people, and it is also a high embodiment of China's 5,000-year history and civilization. However, for a long time, the per capita silk consumption in China is far lower than that in Europe and the United States. In addition to purchasing power, the difference in consumption concept is also an important factor.
In the face of the continuous expansion of China's consumption scale and the rapid upgrading of consumption structure, Li Jianhua, executive director of China Textile Business Association, pointed out the direction in the “Silk Innovation Marketing Forumâ€: “In the face of new opportunities, the future Chinese silk industry should To meet the needs of customers, to use the new retail development concept, accelerate the transformation and upgrading of the industry, and achieve overtaking in corners. In this context, the China Textile Business Association will organize a nationwide 100 stores and shopping malls to launch the “Silk Quality Consumer Month†event in May. Further enhance consumer awareness and satisfaction with silk culture, silk brands and silk products.
The success of this forum summit also means that the "Silk Quality Consumer Month" series of events will be opened. According to Yu Yuenan, vice president of the China Textile Business Association and president of the Silk Professional Committee, the event will focus on the theme of “consumption structure upgrade, marketing model innovation and online and offline integration developmentâ€, and use “Silk+†to lead related industry products. And the service of new product release, service experience and discount promotion, promote the transformation and upgrading of the consumption structure, through the "silk + quality life" model, to create a domestic market and even the international market
The national silk brand of the field.
To meet the needs of consumers, the "Bamboo Mats" group standard was released.
With the increasing variety of materials used in China's "bamboo mats" and the continuous improvement of product design and production levels, the technical content of the current standards, physical and chemical properties and ecological safety can no longer meet the needs of the current mat category. At the summit of the 100th China National Games Forum, the "Bamboo Mats" group standard was officially released and will be implemented on May 1.
The standard stipulates the requirements for the woven mat products, inspection (testing) methods, inspection rules and signs, packaging, transportation, storage, etc. It is suitable for the mats made of bamboo materials as the main raw materials, either alone or mixed, and processed by the weaving process. Applicable to pillows, pillows, pillowcases, mats and other similar products, wooden mats can be used as reference. The group standard of "Bamboo Mats" is based on the principle of "advanced technology and in line with national conditions". Based on the search for domestic and foreign materials, combined with domestic standards, it provides standard technical support for bamboo home furnishing summer cool industry, and improves the environment of production enterprises. Protection awareness and consumer group satisfaction to promote the healthy development of China's bamboo mat industry.
Charm, Suning, Vitality, Spinning, Suning, Realizing Nirvana Rebirth
As an outstanding representative cluster of the traditional knitting industry, Suning County has become one of the important production bases of cultural shirts and thermal underwear in North China and even in the whole country through the transformation and upgrading of the knitting industry in recent years. It was awarded the “China Needle†in the 100th Hall of Fame Awards Ceremony. The honorary title of the famous city of textile clothing.
At the charm of Suning·Vibrant Needle Spinning – Suning Knitting Industry Cluster Briefing, Han Yungang, Vice President of China Textile Industry Association, expressed his opinion on the current status of the industry: “Currently, knitting intelligent manufacturing has become Chinese textile. The development trend of the industry is also the main direction of the promotion of “two integrations†in the future period of China's textile industry. The China Textile Business Association will further play the advantage of communication bridges, create new opportunities for the knitting industry and enterprises, and promote modern logistics. The rapid development of smart circulation,
Thereby accelerating the new goal of industrial transformation and upgrading. â€
Finally, at this promotion meeting, Yan Shidong, the county head of Suning County Government, also made a statement. I hope that through this promotion meeting, everyone will have a new understanding of Suning's needle spinning industry, and hope that the industry colleagues will go to Suning in the future. Inspecting and negotiating, Suning will smile and welcome friends from all over the world with the most sincere attitude and the most positive style, and take the Suning needle spinning industry as a platform to achieve cooperation and win-win.
Exploring technological breakthroughs to promote brands with innovative products
Science and technology are the primary productive forces, and innovative science and technology are constantly emerging at this exhibition. Well-known brand Langsha brought polylactic acid fiber (corn fiber) natural antibacterial underwear, fever thermal underwear, chitin fiber underwear, negative ion functional underwear, tourmaline magnetic functional underwear and other products to the exhibition, attracting a lot of attention. The thermal insulation underwear adopts high-tech heating fiber, which has the characteristics of hydrophilic gene, flexible group and imitation cotton cavity structure. It absorbs the water emitted by the human body and transforms it to generate heat, which plays a role of keeping warm and absorbing sweat.
In addition, Oslan 黛·羽棉 underwear was unveiled at the exhibition. The cotton underwear with skin-friendly layer, feather layer, stiffener layer, protective layer and finishing layer covered the entire cup surface with feather cotton. It brings a feather-like "soft, light, soft, transparent, elastic" comfort, which highlights the feminine elegance. On the other hand, new technology quantum technology and volcanic rock polymer fabrics have also attracted attention, and audiences have lamented the innovation of industry technology.
It is understood that the "mystery of the new retail outbreak of underwear" and the "Where is the spring and fashion springs" summit forum and other activities have also been carried out in the same period, all aspects, multi-angle to explore the future changes and trends of the industry of China's knitting industry. Time is a great tester. It can always filter out the old and old sediments. Only by closely following the footsteps of the times, and taking the consumer demand as the direction of development, and constantly exploring and innovating, is the real "breaking path."
Responsible Editor: Business Internship
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