In recent years, consumers have undergone profound changes in the requirements of clothing products and experience, thus placing higher demands on the clothing customization industry.
With the arrival of new retail, the new market environment is forcing the entire apparel customization industry to seek breakthroughs and upgrades in the business management model. The emergence of the "Internet + Smart Manufacturing" model has become a new trend leading personalization.
"Internet + clothing customization" has become a new era of consumption in the apparel industry. After the barbaric growth, the apparel industry began to develop from homogenization to differentiation. Consumers’ demand for clothing is no longer standardized production of garments and Taobao explosions, but more customized clothing, personalized design, craftsmanship and quality.
Customization of clothing is the product of the deep development of the clothing industry segmentation and personalized consumption concept. It is oriented to the needs of consumers and can reflect the unique value appeal of consumers, personal brand image and clothing speciality, thus winning consumer groups. The preference has solved many pain points in the traditional clothing industry.
Customization is the product of market segmentation and deep development of personalized consumption. Guided by customer needs, customized services can reflect the unique value appeals of customers, visualized labels and product rarity, thus winning the preference of consumer groups, solving the multiple pain points in the past apparel purchases and enhancing service stickiness.
With the gradual maturity of the market segments, customized services that meet the individual needs of consumers in the future are bound to become the mainstream in the apparel field.
The use of Internet thinking to subvert the traditional custom-made clothing customization is mainly tailored by tailoring, and the high cost is naturally high, which leads to its existence in the high-end consumer market. With the upgrading of consumption, consumers' individual needs
With rapid growth, customized services are gradually shifting to mass customization.
However, from the current situation, despite the large number of inbounds, the operation status of customized stores is not optimistic, most of the customized stores can not effectively open the local market, limiting the development of customized stores.
Nowadays, all walks of life are thinking about how to use the "Internet" to open up markets and find new profit increases.
Currently entering the era of big data, data has become the core asset of the enterprise. Obtaining data and using good data have become the core competitiveness of enterprises. The launch of the “Customized Customization†brand is to integrate the Internet, big data technology and intelligent manufacturing to realize the driving of consumer personalized data to the supply chain system, to create a flexible production system, with industrial efficiency and cost. Production of personalized custom clothing.
On the basis of traditional customization, the tailor-made innovation and innovation launched the “Gentleman Six-Dimensional Systemâ€, and every consumer who chooses to sacred can enjoy multiple dimensions such as color, style and personalization in the sacred store. Comprehensive consideration of high-quality, high value-added clothing customization, to create a gentleman image that best suits its own attributes.
In the future, the ruling will be the core sponsor and launch the “Leader Image Planning Instituteâ€. Truly to take the clothes on the road, starting from the custom of clothing, leading the trend of men's dress, affecting more people to become gentlemen, to create an influential national custom brand.
The second Get suit maintenance guide, be a textured man
A good suit is about "seven-point craft, three-point maintenance". A good suit maintenance will make your suit look like a new one. If you don't pay attention to the suit maintenance, the suit "life" will become short and limited.
If you want a suit to wear longer, hold up your gentleman's image, these suits, daily maintenance tips, you must get
About suit dressing tips
The age of a suit
A set of quality qualified suits, the practical period of 4-5 years, high-quality suits can even reach 10 years, so it is only the British aristocracy to pass the suit to the next generation.
The replacement frequency of the suit refuses to wear the same suit for more than two days. The suits made of high-grade fabrics are made of natural fibers such as wool, silk, mohair and cashmere. These suits are easily deformed due to local tension. , but a proper rest can be restored. It is recommended to prepare two or three sets for replacement.
Suit maintenance articles
NO.1 brush to remove dust
Dust will make the suit lose its fresh texture, so you need a brush to gently remove the dust. Sometimes the suit is stained with other fibers or dust that is less likely to be removed. It can be absorbed by tape paper and works well. You can also use a soft, flexible pig hair brush to brush off the dust between the fabrics, and use the fibers to brush from top to bottom. Be careful not to rub the stain or dirt hard to avoid it being embedded in the fabric.
NO.2 hanging wrinkle
Try to reduce the accumulation of a large amount of clothing when hanging, so as to avoid wrinkles and color mixing. Unlock the suit's button to keep the original shape of the suit. It is best to use a wooden hanger. When changing seasons, you can put a moisture-proof bag.
The suit in the closet for a long time is hung in a place with a slight humidity, which is conducive to the recovery of the fiber of the clothes. The wool suit is placed in a relative humidity of 35%-40% for one night to remove wrinkles, but remember to ventilate in time. Dry
NO.3 ironing wrinkle
Do not iron directly, adjust the temperature, and choose a steam stall to gently smoke. The elbows, knees, sleeves, waist and other positions are easy to fold, which is the key concern. Then use steam to let the fabric absorb enough water and gently flatten the wrinkled area.
NO.4 Professional Dry Cleaning
The main component of the suit fabric is wool. The requirements for washing method and washing liquid are relatively high, so be sure to find a professional and reliable dry cleaner to avoid dyeing or wool damage. The number of dry cleaning should be reduced as much as possible, once a year is the best.
NO.5 removes the light
Long-wearing suits (especially smooth fabrics) are easy to produce light on the elbows and knees. You can prepare a half basin of water, a few drops of vinegar, damp the towel, and wipe it in one direction to remove the light. . ,
If you are also a suit control, please cherish your suit.
The second man will buy a single item in the summer, so that you can exercise freely! Super cool!
The sun is high, the temperature is high, and it is hot and humid.
I feel that I will be sunburned when I go out.
Sweating with a little movement.
The clothes stick to the body and are wet and sticky.
It just crashed.
If the clothes are not breathable,
Can not discharge sweat in time,
The sour taste after sweat "fermentation"...
I can’t smell it myself.
But as long as the people around you are close,
There is a smell of sweat that goes straight to the brain.
People instantly lose the desire to speak.
What is even more frightening is that the sweat is repeated.
Sweat does not evaporate in time,
There was a piece of sweat on the clothes.
Not only is it difficult to clean, but it is also unbearable.
Bright and bright, go out,
The result is that the back of the armpit appears
A huge beach of sweat,
Demeanor is lost...
When it's hot, a thin T-shirt,
Like in a steamer,
Make you hot and upset, upset,
I can’t wait to take off my clothes and jump into the sea.
Even if you don't love sweating so much,
Under the heat, close to the clothes,
Inferior fabrics, labels for collars, stitching for clothes, etc.
It often makes you tickle,
It even causes skin problems.
When it’s hot, it’s going to collapse, sweating,
If you can carry the air conditioner with you!
Don't worry, the priest has its own coup,
Selected Italian imported fabrics,
Summer POLO shirts are made with high quality craftsmanship.
Not only has good water absorption and sweat absorption,
Diffusion and evaporation are also excellent.
It is many times more diffuse than ordinary cotton clothes.
Absolutely different.
Made from high quality Egyptian long-staple cotton,
The smooth and soft features give the skin a silky feel.
Special craftsmanship gives the garment a great stretch of elasticity.
Using minimalist design concepts,
No need for any fancy patterns and shapes,
With 4 colors,
Return to the original style, wild,
It is important to design according to the Asian body.
Three-dimensional cutting is more suitable for slim fit.
The color is classic and advanced,
It is suitable for both business and sports.
The fourth chapter is not every custom brand, it has such a historical heritage.
Original: è£åœ£åœ£åœ£æœ customized 6 days ago
In recent years, as the concept of consumption has changed, many capitals have entered the clothing customization market, and clothing custom brands have sprung up.
Faced with a large number of custom-made brands with different strengths, consumers often step on thunder, which is a waste of money, which is costly and troublesome.
In a so-called custom market where water is so deep, it is not easy for consumers to customize a set of satisfied clothing. After all, not all clothing custom brands have a deep custom tailored clothing like tailoring. Quality is escorted.
For more than 20 years, I have not forgotten my original intentions.
In 1999, Mr. Ye Ming, the president of the company, stepped into the clothing industry and produced various kinds of garments for Europe, America, Japan and other countries, laying a solid foundation for the craft.
In 2001, the “Dorley†professional wear brand was created to open the road of custom clothing. Over the years, it has deeply served 75 world top 500 companies and many enterprises and institutions. The strong brand strength has far-reaching influence.
In 2007, the high-end custom brand “coverstory†was born, laying the foundation for high-end custom brand. Create a coverstory jazz club, build a high-end community with membership services, and erect a high-end image.
In 2017, Mr. Ye Ming and Mr. Yang Zhenya launched the vision of “Let every man have a custom tailoringâ€, planning to build a national custom brand and helping to enhance the image of the Chinese.
In 2018, the brand of “Customized Saints†with the mission of “Customizing the Spirit of Chinese Gentlemen†came into being, and adhered to the business philosophy of “Be the first, do the only, do the quality, do the brandâ€, and has developed more than 200 in the country. Home store
The service covers nearly 300 cities.
The road to the brand
Change is passed, and the general rule is long.
Philip Kotler, a global marketing guru, believes that in the marketing era of 3.0, it is necessary to pay attention to the inner needs of consumers and give them a humanistic spirit.
With the middle class becoming younger and the tide of consumption upgrading coming, the new generation of consumers has become more individual and critical. In addition to product quality, they are pursuing fashion life.
The company has always adhered to the humanistic spirit and is committed to the development of national custom brands. To this end, the brand has reorganized the supply chain at the beginning of its establishment:
First, it is preferred to supply top-level fabric supply brands at home and abroad, select more than a thousand fabrics that meet the new generation of consumer orientation, and hire top fashion designers to design a variety of clothing styles for consumers to refer to;
Second, in order to allow more new generations of consumers to enjoy high-quality custom clothing, the company optimizes the production process and technology, and reduces the price of customized clothing by more than 30% under the same quality in the market.
At the same time, the company launched a six-dimensional system of “gentleman imageâ€. From the six dimensions of color, style, portrait, personalization, international etiquette, and gentleman theme activities, it provides a comprehensive service for all-round considerations. Starting from custom clothing, we will establish a joint gentleman's association, enhance the inner cultivation of the Chinese people, and achieve the overall improvement of both internal and external repairs, affecting more people to become gentlemen.
The road is blocked and long, and the line will arrive.
At present, relying on more than 20 years of clothing customization experience, the company has laid out more than 200 stores nationwide in more than a year. The service covers more than 300 cities and has become a dark horse brand in the clothing customization industry. Reliable trust with partners.
In the future, the company will carry out the mission of “customizing the spirit of Chinese gentlemanâ€, continue to innovate, innovate constantly, rely on high quality and cost-effective advantages to serve the public, and enhance the image of Chinese people with clothing. The positioning of the ruling is not just a commercial clothing brand, but a business that carries the mission.
The five-year goal of the ruling is to cover 20 countries, station in 500 cities, expand 2,000 stores, achieve tens of billions of revenue, and build a national brand with world influence.
Tailoring, inheriting national culture, custom gentleman spirit!
100% cotton workwear fabrics combine all the comfort of cotton with the quality and durability needed for tough working clothes..Available in a wide range of colours and weights from 230gsm to 375gsm, our 100% cotton fabrics are also Industrially launderable...
- Low Shrinkage
- Industrial Washing
- high Colour Fastness
- Comfort
Durable, lightweight and easycare...with water repellent finish.
100% polyester fabrics offer high strength, excellent colour retention properties, comfort for the wearer and are industrially launderable..
Conventional Fabric,Abrasion Conventional Fabric,Nylon Conventional Fabric,Polyester Conventional Fabric
Wujiang Bonheur Special Textile Co.,Ltd. , https://www.bonheurtex.com