FILA FUSION leads the trend of cycling

Recently, FILA FUSION has launched a new cycling collection inspired by nature. This season's new products are exclusively created for Gen Z young people who love street culture and have the courage to express themselves and explore. Adhering to the brand characteristics and street spirit of FILA FUSION's trendy sunshine, the new city combines the unique urban function wind of FILA X series with the street trend movement. . The new starting point for 2020 is to burn naturally and dig new "type" movements.

The FILA X series has both practical functions and cool and cool attributes. It integrates street spirit and extreme sports elements into the design, and starts a new self-exploration journey together with urban trendy youth. The unique mountain maps and contour lines embody the exploration experience of outdoor cycling. The rough ink texture of rock and smooth black and gray color block patterns are derived from the beauty and power of nature. In addition to the classic enduring black and white and handsome army green, this season's new products boldly use warm and soft taro powder and comfortable gray, adding unlimited vitality and vigor to the cycling.

Taking function as the pioneering concept, the FILA X series continues FILA FUSION's consistent high-quality texture and practical performance.It ingeniously selects high-quality jacquard polyester surface, which is stiff, wear-resistant and durable, bringing nuance to daily life and street sports. Protection and care. The inner lining is covered with fleece. The soft and fluffy suede brings a skin-friendly comfort experience, and at the same time isolates the cold and rain and snow, ensuring the clothing's warmth. The multi-pocket functional wind design and loose cut also enhance the durability of the clothing and the sense of street design.

FILA Trends spokesman Guangxi and Asian trend godfather Yosuke Otsuka performed the FILA X series, comprehensively deconstructing the trending sport culture, and showing a unique trend attitude and a brave and fearless spirit of exploration.

FILA FUSION XMAS RAY Christmas limited edition

Along with Christmas singing and festive neon, FILA FUSION launched XMAS RAY limited edition shoes. The sweet cinnamon-colored gingerbread man is cute and cute. The colors of the streamers and uppers come from the red of the berries and the green of the Christmas tree. They are decorated with snow-like silver lines, and a strong and warm Christmas atmosphere is coming. This limited edition is not only a pair of attractive tools for young men and women, but also has a trendy collection value.

FILA FUSION stores are now available in Beijing, Shanghai, Hong Kong, Shenzhen, Chengdu, Hangzhou, Xiamen, Fuzhou, Xi'an, Shenyang, Changchun, Harbin, Dalian, Chongqing, Wuhan, Nanjing and other cities.For more information, please follow FILA's official website fila .cn, and FILA FUSION's official WeChat Weibo @FILA_FUSION.

About FILA FUSION

FILA, a century-old Italian sports fashion brand, was founded in 1911. It is a textile and knitted garment company founded by FILA brothers in the Italian town of Biella. In the 1970s, in order to support diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountain climbing, basketball and other series. Adhering to the brand concept of "LIVE YOUR ELEGANCE", FILA subverts the traditional sports image, and conveys the passion and vitality that has remained unchanged for 100 years with Italian elegance. FILA products combine comfort and beauty with an elegant and simple design; they are distinguished among many international sports and leisure brands with high-quality materials and first-class tailoring, and have a global reputation. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.

FILA FUSION, as a trend sports brand under FILA, inherits FILA's century-old gene, focuses on millennials, and presents a brand image of youth, trend and sports. Through core mainline product scene marketing and cross-border co-branding of multiple global designer brands, FILAFUSION constantly seeks young people's clothing needs and explains the cool attitude of the new generation from a broader dimension. At the same time, new attempts to integrate brand DNA into the concept community and customized experiences will surely lead another round of sports trends and new styles.

Official WeChat: FILA FUSION