The North Face U.S. root-seeking tour explores the spirit of the brand

Founded in 1968, The North Face brand is one of the world's most outstanding outdoor brands, providing reliable and innovative outdoor products, and firmly believes in the "Exploration never stops" brand spirit. To celebrate the 40th anniversary of the creation of The North Face brand, The North Face China launched the “US Root-seeking Trip” activity in early May. Invited Chinese media to visit headquarters and flagship stores in San Francisco, and explore R&D centers, face-to-face exchanges with design teams and product experts, and discuss design inspiration and advanced high-tech applications of The North Face products.

As an important part of this root-seeking journey, the North Face International team teamed up with Xie Weicheng and Wang Zhiming, China's top rock climbers, to challenge the Half Dome. Passing the spirit of "Exploration never stops" to outdoor lovers in China. Located in Yosimite Yosemite National Park, the Half Dome is one of the most challenging climbing sites in the world. Each year attracts many rock climbing experts from around the world. Half Dome's sleek, quirky, semi-spherical shape is a creative source of The North Face brand logo.

The two Chinese rock climbers Xie Weicheng and Wang Zhiming who participated in the challenge of the Half Dome rock wall activity are the backbone of domestic rock climbing. Xie Weicheng is the first athlete to complete the 5.14A rock climbing level in China and Wang Zhiming is good at free climbing. Achieving a difficulty level of 5.13c, he also repeatedly tried alpine climbing and ice climbing. The North Face headquarters sent four world-class athletes - Jimmy Chin, a famous outdoor photographer who specializes in rock climbing, mountaineering, and skiing; Lisa Rands, a female athlete who has won numerous world-class climbing competitions; and Peter Croft, an experienced rock climbing master. And the world famous Alpinist Mark Synnott.

On May 3, two Chinese athletes first climbed several classic routes to warm up. After Peter Croft introduced them in detail to the features of Half Dome's unique granite rock wall and his personal skills in climbing such walls, on May 4th, Jimmy Chin and two Chinese athletes suddenly suffered severe wind, rain, snow, and thunderstorms. In the bad weather, Half Dome's "Snake Dike" large rock wall route was completed. Jimmy Chin highly praised the climbing strength and continuous exploration and learning spirit of the two Chinese athletes; on May 5th, two Chinese athletes also discussed with Lisa Rands a number of “bouldering” routes and gained more climbs. Experience and technology exchanges. At the same time, media reporters under the guidance of Mark Synnott conducted a rock climbing experience and experienced the unique charm of rock climbing.

Steve Rendle, president of The North Face, expressed great support for the "Root-seeking" journey. He said: "With the guidance of The North Face in the future, the Chinese and American outdoor sports community will realize more exchanges and learning. This time it is Chinese athletes. In the United States, the North Endurance Runner Dean Karnazes will visit China in June to participate in the “Gobi March” extreme endurance race. Dean Karnazes, who was a torchbearer and participated in the Beijing Olympic Flame San Francisco on April 8 this year, also received an exclusive interview with the domestic media at The North Face San Francisco flagship store to introduce him to a new journey that will never stop exploring.

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About The North Face

As an important member of the American listed company VF Group, The North Face was founded in 1968 and provides experienced mountaineers, skiers, endurance runners and adventurers with the most technologically advanced products on the market. The North Face is headquartered in San Leandro, California, USA, and its high-tech mountaineering, backpacking hiking, running and skiing products are mainly in the United States, Europe, Asian countries, and top sporting goods retail stores. Outdoor chain stores for sale. In many Asian countries and regions including China, Japan, South Korea, Nepal, Mongolia, Philippines, Thailand, Singapore, Australia and New Zealand, specialty stores are opened.