The Sims 2 H&M Fashion Dress Store Opens

HM Sims Price Tag

Fashion designs created by the Sims 2 players will be sold in about 1,000 H&M stores around the world.

EA's (NASDAQ: ERTS, hereinafter referred to as EA) "The Sims" brand, and fashion retailer H&M, announced today that a set of skirts designed by "The Sims 2" players will be sold in H&M stores. This dress can be bought in about 1,000 H&M stores around the world. Outside the United States and Canada, it can be purchased from July 6, 2008, and in North America from July 31, 2008.

The dress was created by the design tools in The Sims 2 and was shown on the online stage. It was selected and produced and will be available in nearly 1,000 H&M stores around the world. Customers can purchase this dress in the United States, the United Kingdom, Sweden, the Netherlands, Belgium, France, Germany, Hong Kong and China at a price equivalent to US$ 14.9.