Challenge KFC South Korea's "Chicken Brand" to Speed ​​up the Encroachment
Recently, another new store of Korea's largest restaurant brand, BBQ, opened on Shangnan Road in Pudong, which is the 16th chain store of BBQ in Shanghai. "Daily Economic News" was informed yesterday from South Korea's GENESIS Group Bibi (China) Chain Restaurant Management Co., Ltd. This restaurant chain has more than 1800 chain stores in South Korea. The goal of the next 14 years is to catch up with KFC.
According to Mr. Lin, the company’s marketing department, BBQ is a professional chicken restaurant in South Korea. It features Korean cooking methods such as barbecues and aromatherapy. Takeaway is the main sales model of BBQ and accounts for almost 80% of overall performance. %. At present, the brand has more than 30 chain stores in China, mainly located in Shanghai, Beijing, Tianjin, Shandong, and other places, including 16 in Shanghai, in addition to stores in Spain, Japan and Southeast Asia.
“At present, BBQ has more than 1,800 stores in South Korea alone, and its annual global profit reaches US$2.8 billion.†Mr. Lin revealed that KFC is the competitive goal of BBQ for the next 14 years. GENESIS Group President Yin Honggen requested that the brand must catch up before 2020. Super KFC, the number of global chain stores reached 50,000, and at the same time in 2015 opened 10,000 franchise stores in China.
However, due to the late entry of the brand into China, especially in Shanghai, the catering market has been occupied by many well-known brands. It is not easy to successfully open the market. Mr. Lin told reporters that the impact of BBQ brand awareness in China is still not high, the brand is currently difficult to smoothly settled in the A business district, and in order to facilitate the consumer's take-away demand, the existing stores are mainly concentrated in the residential area. In addition, BBQ just entered China and it happened to meet atypical pneumonia and bird flu, which directly affected the performance in China. It also brought a lot of obstacles to the development of joining. In the past six months, BBQ's operating status in China has been gradually stable. The average daily turnover of Class A franchise stores is around 3,000 yuan, and that of B category is around 2,500 yuan.
Although the current global development of BBQ is still far behind KFC, the GENESIS Group has expressed great confidence in the goal of overtaking KFC by 2020. “The unique Korean taste and differentiated customer service are our biggest selling points.†Mr. Lin said that the company will enter the brand as soon as possible into the A business district.
The reporter found that the joining mode of BBQ is very similar to that of KFC. It also adopts the “does not start from scratch†mode of joining, that is, after each store is first stabilized by BBQ, it will transfer a mature, operating restaurant to join. To reduce the risk of franchisees. Mr. Lin said that at present, the initial fee for the brand is 50,000 yuan, and the total investment for a store in the previous period is generally around 270,000 yuan.
According to Mr. Lin, the company’s marketing department, BBQ is a professional chicken restaurant in South Korea. It features Korean cooking methods such as barbecues and aromatherapy. Takeaway is the main sales model of BBQ and accounts for almost 80% of overall performance. %. At present, the brand has more than 30 chain stores in China, mainly located in Shanghai, Beijing, Tianjin, Shandong, and other places, including 16 in Shanghai, in addition to stores in Spain, Japan and Southeast Asia.
“At present, BBQ has more than 1,800 stores in South Korea alone, and its annual global profit reaches US$2.8 billion.†Mr. Lin revealed that KFC is the competitive goal of BBQ for the next 14 years. GENESIS Group President Yin Honggen requested that the brand must catch up before 2020. Super KFC, the number of global chain stores reached 50,000, and at the same time in 2015 opened 10,000 franchise stores in China.
However, due to the late entry of the brand into China, especially in Shanghai, the catering market has been occupied by many well-known brands. It is not easy to successfully open the market. Mr. Lin told reporters that the impact of BBQ brand awareness in China is still not high, the brand is currently difficult to smoothly settled in the A business district, and in order to facilitate the consumer's take-away demand, the existing stores are mainly concentrated in the residential area. In addition, BBQ just entered China and it happened to meet atypical pneumonia and bird flu, which directly affected the performance in China. It also brought a lot of obstacles to the development of joining. In the past six months, BBQ's operating status in China has been gradually stable. The average daily turnover of Class A franchise stores is around 3,000 yuan, and that of B category is around 2,500 yuan.
Although the current global development of BBQ is still far behind KFC, the GENESIS Group has expressed great confidence in the goal of overtaking KFC by 2020. “The unique Korean taste and differentiated customer service are our biggest selling points.†Mr. Lin said that the company will enter the brand as soon as possible into the A business district.
The reporter found that the joining mode of BBQ is very similar to that of KFC. It also adopts the “does not start from scratch†mode of joining, that is, after each store is first stabilized by BBQ, it will transfer a mature, operating restaurant to join. To reduce the risk of franchisees. Mr. Lin said that at present, the initial fee for the brand is 50,000 yuan, and the total investment for a store in the previous period is generally around 270,000 yuan.
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