Chao Hongji jewelry brand enhances the international influence of Chinese brands

Brand influence is competitiveness, especially in displaying the brand image of Chinese companies at the highest point of global brand display. It is also one of the ways to enhance the international competitiveness of Chinese brands. At the World Watch and Jewellery Fair held in Basel, Switzerland, Guangdong Chao Hung Kai Industrial Co., Ltd. represented the Chinese company for the first time on the “Zi Qi Dong Lai” China Jewelry original show show special event. Some original design styles and profound oriental cultural connotations demonstrate the unique charm of the Oriental jewelry brand and succeeded, which has enhanced the international influence and competitiveness of Chinese jewelry brands.

Analyze the process of Guangdong Chaohongji Industrial Co., Ltd. successfully building the Chinese brand image in Basel, Basel, Switzerland with the brand “Chao Hongji”. We can see that Chinese companies insist on independent innovation, enhance the value of brand appeal, establish the image of Chinese jewelry brand, and increase the international influence. The active exploration of China will undoubtedly play an active role in promoting economic and cultural exchanges between the East and West.

-- Original China: Changing "Processing" to "Innovation" to Increase International Influence

Brands are an important part of an enterprise’s overall competitiveness. Foreign companies beat us to use brands instead of products. The Basel World Watch & Jewellery Fair in Switzerland is the world exhibition for the watch and jewelry industry. It is the world's largest and latest event for luxury goods exhibitions and information exchanges. It is the founding source of the latest designs and the promotion of global fashion trends. Oscar watches and jewelry have always been used. Industry event is famous. All participating countries and brands must be original and original.

China has long been known as a big manufacturing country. The reason why Chinese jewelry is used as a processing base is that there is no independent innovation design. Chao Hongji jewelry as the brand of China's jewelry industry, it is to seize the core of independent innovation, and continue to explore the original design and development of Chinese jewelry road, Guangdong Chao Hong Ji Industrial Co., Ltd. adhering to the "to promote the Eastern culture and promote the original design of Chinese jewelry" The concept, with strong design strength, production scale and technology, uses Chinese elements as the theme to create works of “Tide Acer” jewelry brand with strong Chinese cultural characteristics. The full support of the “China Jewellery Design Awards” since 1999 not only promotes the originality of Chinese jewellery to a new height, but also accumulates a solid foundation for its own creation. It has become a powerful middle and high-end brand in China. First, to lead the original design trend of China's jewelry industry, has an important position in the Chinese jewelry industry.

The organizer, the Basel World Exhibition Center, attaches great importance to the huge market in China and expects to use this event as a platform to conduct more profound cultural exchanges with China and let the world understand China's long-standing Eastern culture. Hereby invites Chao Hongji to participate in the show. On April 2nd, a sponsored by China Ministry of Land and Resources Jewelry Management Center, China Jewelry and Stone Jewelry Industry Association, China Gem Magazine and Guangdong Chaohongji Industrial Co. Show. More than 60 pieces of works displayed by "Chao Hongji" are all original designs. They are mysterious and magnificent. They are "The Sound of Peking Opera", "Bronze", "Consummation", "Dragon Tiger", "Lucency" and "Phoenix". Theme series. These works not only fully grasp Chinese traditional cultural elements, but also integrate them into fashion. The production process is very exquisite and comparable to the international advanced level. In addition to the award-winning works of the previous "Tide Acer" Cup Design Grand Prix, Chao Hongji Jewellery even more specifically presented to the world the original Oriental theme original works that had accumulated for many years in the company. Its mysterious ancient Chinese cultural elements and unique original design style shocked the entire Baselworld exhibition. She let the world see the potential of a brand new emerging Chinese jewelry industry.