Geffen: A "door" opens in Paris (pictured)

Chinese fashion phenomenon will affect the world

What Paris means for fashion practitioners around the world, especially fashion designers, is self-evident. At 9:30 on October 1, 2007, a "door" will slowly open in the first opening of Paris Fashion Week. This is the theme of the fashion show of the Chinese fashion brand “Jeffen” in Paris.

After the recommendation of the China Apparel Association, the French High Fashion Association accepted the first-ever conference of the Chinese brand Jefen (JEFEN) for the first time at the 2007 Spring-Summer Fashion Week in Paris. With the joint efforts of the fashion industry in both countries, China's fashion has finally gained the right to speak, indicating the advent of this new fashion era in which China's fashion phenomenon affects the world.

Economic power is bound to be a fashion power

Essentially, a fashion brand is a product of an affluent economy. Behind a strong fashion brand, there are great economic support requirements. The production of an international fashion brand is always closely related to the country’s strong economic culture. France, as the world recognized garment kingdom, is one of the earliest birthplaces and founders of modern fashion. In the 1950s, France produced such fashion masters as Dior and Yves Saint Laurent, who had led the world fashion trends. Make Paris the fashion center of the world. Paris Fashion Week has also become a sacred place for many designers to rise.

In the 1960s, American designers participated in Paris Fashion Week and established New York Fashion Week. From the 1970s to the 1980s, after 30 years of development in the Japanese economy, its designers began to participate in Paris Fashion Week. There are famous world-class fashion designers such as Takada Kenzo, Miyake Ikki, Yohji Yamamoto and Kawakubo. In the 1990s, fashion designers in Belgium, South Korea and other regions all came to Paris to represent their countries in search of opportunities for speeches. This shows that Paris Fashion Week has become a symbol of becoming a preferred base for expression of fashion culture in a region and a nation after its economic growth.

As the first Chinese brand, Giffen joined the powerful international competition as a designer brand, and insisted on entering the international market after the French press conference. This illustrates two things: First, the Gifen brand is engaged with international capital through market operations, which brewing a new turning point in the collision between the Chinese fashion industry and the international; Second, China’s designers like FRANKIE. With the brand's design ability and self-confidence, they will bring fresh air to the fashion of the world, and thus the Chinese fashion industry has also ushered in the opportunity to enter the world fashion system. For the fashion industry, Giffen’s march to Paris Fashion Week is at least a pointer.

Internationalized fashion brands are forming

In the contemporary market environment, the emergence and development of fashion brands does not depend only on designers designing several good styles. Instead, they must create a distinctive artistic feature in the ever-changing fashion and adapt to the market. The trend of the brand style, and to maintain this style of stability and development for a long period of time, this is the basic requirement for fashion brand. However, after nearly 10 years of hard work, a group of fashion brand companies centered on such designers and business talents have been formed in China, and a number of fashion brands that follow the international fashion trend and have their own characteristics have been cultivated. A small number has firmly established itself in the domestic market, laying a solid economic foundation for the international expansion of the company. The Gifen brand is one of the representatives. From the macro-environmental basis, China's economic and cultural development has gradually provided support for the new brand to become a global fashion system. From the perspective of industrial development, China’s industrial industry has already met the conditions for a brand to impact the international market, and from the operation of fashion brands China has cultivated a number of brand styles with bright prospects. As a fashionable phenomenon, Chinese fashion will have a profound influence on the entire world fashion industry in the near future. There will be many excellent designers coming from China. Log into the calendar of the famous international fashion week, and it is loaded into the fashion history. From an economic point of view, the Chinese garment industry has truly come out of the low-grade stage where the low-cost labor force is used as a competitive means, and it has begun to come to the stage of the advanced stage of design and development and brand management as the means of competition. From the perspective of fashion, Chinese fashion is seen as World fashion phenomenon, its participation may make the world fashion world reshuffle.

Extended reading: Gifen brand background

The brand designer FRANKIE. Mr. Xie studied in Japan in the early years, studied at the famous clothing school in Japan, won the Japanese Young Designer Award, and later worked in the famous NICOLE fashion company in Japan, following the famous Japanese designer Mr. Matsuda. After returning home, in 2000, with the support of a famous Italian textile company, he created his own designer brand, "Jifen." After nearly 7 years of hard work, the "Jifen" brand has attracted a group of rich women consumers with its unique design style, resulting in a good economic return. The sales network of this fashion brand is not many. It is distributed in high-end shopping malls in major cities in China, but its average single-point turnover is impressive, making it a “darling” for various high-end shopping malls. FRANKIE. Mr. Xie personally also became China's first designer who stood in the high-end fashion field. Since last year, the brand has become a favored object of international fashion capital. The famous VLOSY Luxury Consulting Group of France shares a stake in Jiffin and starts international packaging. The international capital operation of a designer-led fashion company is in operation.