France AIGLE Angel professional outdoor sports brand profile

145 years ago, American Hiram Hutchinson opened a rubber factory in Montargis, France. Since then, AIGLE has gradually become a synonymous with the country’s well-known outdoor products.

In 1992, as an international brand, AIGLE came to Asia and entered the Japanese market, pushing Japan's outdoor boom to a higher peak and becoming the new darling of local young people.

In 1998, AIGLE brought this fresh, natural wind to China.

With the establishment of two franchised spots in Beijing Saite and Dalian, more and more people in pursuit of quality of life gradually realized the image of this international brand: practical and noble, natural and trendy.

"The spring of grass trees soon returns, and all sorts of red and purple doves are Philippine. Yang Huaying has no ability to think, but the solution is full of snow flies." Fluttering green, crazy red, this is the color of spring; warm sunshine, moving mood, This is the breath of summer. In this season of infinite power and inspiration, the AIGLE Chinese website officially met you.

In 1853, American Hutchinson founded the Aigle brand in France, sewing boots for guests and wearing water shoes for farming;

At the 1972 Olympics in Munich, Germany, AIGLE has begun designing athletic shoes for sailors. When the French sailing team attended the 2000 Olympic Games in Sydney, they also dressed in AIGLE's uniforms, which shows its lofty professional status. ;

Started producing outdoor shoes in 1988;

Sales exceeded 5 million francs in 1997, with 10 stores in France and 20 in Japan;

In 2002, AIGLE was particularly worthy of recommending to its customers the latest fabrics made of high-tech ideas:

DRY-FAST TEXTILE (Fast-Dry Fabric) This fabric has been treated with a unique technology that allows the material to absorb the perspiration that occurs when the person rests on the activity, and then discharges it to the surface of the garment to rapidly evaporate the moisture. As a result, the body stays refreshed and comfortable.

UV-Control fabrics are treated with a special treatment that contains Ceramic particles and instruct them to wear garments made of this fabric to prevent UV rays from harming human skin. Its degree of protection up to 30 sunscreen high.

AIGLE's French meaning is "flying eagle", which is the symbol of the American spirit. Until now, each AIGLE product has an embroidery badge on its wings.

As an outdoor brand with a history of more than 150 years, AIGLE from France not only inherited the noble descent of French clothes, but also applied the most advanced outdoor technology achievements to its products, combined with the active integration of fashion elements, as well as Close to the nature, follow the design concept of outdoor users for better protection, AIGLE's products show an extraordinary sense of fashion technology and close to the natural style, and the overall product line covers a wide range of outdoor leisure sports. The entire brand promotion will create a rich outdoor fashion complex whether it is atmosphere creation or link setting, or even acoustic and optoelectronic cooperation. The cool and dazzling FashionShow session also showcased AIGLE's wilderness series, terrestrial series, and marine series, and left a deep impression on participants. More importantly, AIGLE's elegant design has broken through the tough and slightly monotonous style of outdoor outdoor brands. The use of fashion elements will undoubtedly inject a fresh force into the current outdoor market and will lead outdoor fashion.

Liu Djun, general manager of AIGLE China, said: "In China, AIGLE will continue to adhere to the high-end market positioning. In the face of the elite, the core idea of ​​this brand lies in advocating anytime, anywhere to enjoy outdoor life attitude, AIGLE will also do its best to achieve high Technology is used in outdoor life to lead the latest trends in outdoor fashion!"

On October 28th, 2005, AIGLE, a famous fashion outdoor brand in France, made a strong landing in China. AIGLE's major move into the Chinese market was a strategic partnership with domestic famous sporting goods company “Li Ning”. At the brand promotion meeting on that day, Li Ning Chairman Li Ning and AIGLE CEO Yves Mouries signed a strategic cooperation agreement and announced the establishment of a joint venture. Li Ning Company and AIGLE will each hold a 50% interest in the joint venture. The joint venture will have the franchise for the production, marketing, distribution and sale of outdoor leisure activities, extreme sports apparel and footwear products marked with AIGLE's application or registered trademarks in China for a period of 50 years.