Shanshan Formula: Inspur × Opportunity × Grand United

The exhibition halls of the China International Exhibition Center are arranged in numbers. From 1 to 10, when the exhibition was opened, the numbers became code names, indicating the distribution pattern of each exhibit's exhibits.

Since 3 years ago, a figure has disappeared at the China International Clothing & Accessories Expo. The original Hall 9 has been rarely mentioned. Instead, it is a new name, "The Shanshan Exhibition Hall."

During the three consecutive years of CHIC, this huge Hall 9 became an exclusive exhibition hall for Shanshan. The reputation of Shanshan Exhibition Hall has also been growing. Especially this year, the Shanshan Exhibition Hall has become more and more reasonable.

The green facade of this year's Shanshan Exhibition Hall, which represents nature's green decoration, seems to be self-evident. Although there is more than one year's glory in the popular Olympic Games, many Chinese clothing brands have already entered the Olympic imagination and set off an Olympic Games. In the chapter, Shanshan is one of the most representative enterprises.

Zheng Yonggang, president of Shanshan Group, and Zheng Xueming, president of the company, have always been exposed to the breeze of spring. Imagine the momentum and scale of the Shanshan Exhibition Hall, which has become the “CHIC brand”, which is enough to make people feel ups and downs. Just as Zheng Yonggang said: Taking our exhibition hall to any clothing exhibition in the world is the best.

Afterwards, Zheng Xueming revealed more details. From the beginning of last year, Shanshan was regarded as a happy event again and again. Not only were the bosses happy, but every Shanshan from the Shanshan Museum was like a bath in the spring breeze. All of them can't help but feel comfortable.

At the news conference of “Imagine Olympics Imagining the Future” 2007 fashion industry trends, Chen Guoqiang, executive deputy director of the Institute of Industrial Economics of the China Garment Association, summed up three words that Chinese fashion brands should realize in a timely manner in the grand environment of the prosperity of China. And grasp the opportunity and method: wave, opportunity, hand in hand.

What is equal to the tide, the opportunity, and the hand in hand? Shanshan is stepping up its calculations. In fact, looking at this big fashion industry, all brands should be well counted.

Inspur × 3 = Heavy Return

The reason why Shanshan was able to feel the exuberant festivity was that Shanshan Group’s 22 brands entered a state of full profit last year. In other words, Shanshan created and adhered to the five-year “multi-brand, international” brand development strategy and operation model in the Chinese garment industry, and it was finally time for a complete flowering result.

Moreover, compared to a brand's normal cultivation period, it takes more than 5 years to develop 22 brands with different nationalities and blood, personality, and gender.

In the past five years, the so-called "shanshan crises theory" has been derived. Then, people have gradually become interested in this model as they wait and see, and they have increasingly discovered something worthy of exploration, until recently. In the next year or two, brand clusters have finally been mentioned as the new operating model of the Chinese fashion industry.

The “multi-brand, international” development strategy became the second wave in the industry after Shanshan founded the national brand. When industry professionals gradually can correctly view and understand the “new model of Shanshan”, this is a fearless enterprise. Inspired by the spirit of innovation, the second wave of Shanshan seems to be a step away from success, which is the lack of more convincing sales figures or cases to prove.

Mature clothing people are very clear that any new kind of thing must undergo the most difficult period of cultivation, and therefore, no one really expects Shanshan to produce a comprehensive harvest in a short period of time. It is only looking forward to Under difficult circumstances, Shanshan can maintain its unwavering determination and courage.

However, Zheng Yonggang does not seem to think so.

Although the cultivation period of Shanshan's international brands, the group regulations can be more than 3 years. However, when the good news of all brands making profits at the end of last year was announced, it has been proved that when a large platform is built to become increasingly indestructible, every member of the platform strives to support it while using the platform, and the so-called normal cultivation period. It is naturally shortened.

It should be said that the second wave set by Shanshan has finally taken the lead in setting an entirely new industry benchmark.

As Jiang Hengjie, executive vice president of the China Garment Association, said: “The second wave led by Shanshan is becoming the benchmark of the Chinese garment industry. More and more companies are moving towards 'multi-brand and internationalization'. To the success of the internationalization strategy, history will prove that this is a correct direction and the right choice."

What is even more crucial is that just as the second wave has been successful, the third wave of the Shanshan brewing has already had a looming threat.

After a careful visit to the Shanshan Complex, people will surely have some new discoveries. The Shanshan dress that once took the lead in the first wave, after a period of silence and reflection, was accompanied by the success of the second wave. Once in a solemn gesture appeared in the center of the pavilion.

Yes, the core of Shanshan's third wave is the return of Shanshan's starting product, the Shanshan Men's Clothing, and this return also synergizes with two new series: SS·SPORT and the quietly developing Shanshan Women's Wear. .

"The Shanshan Group has first eggs and no eggs. There is no current Shanshan. Then, we must find a way to raise the core brand of this Shanshan more fat and stronger." Zheng Yonggang said The concept of Shanshan men's clothing returned to return.

In fact, the return of the Shanshan brand is also a development strategy in Zheng Yonggang’s early brewing. When the “multi-brand, international” pattern is getting better, it not only brings the industry a new exploration mode of operation, but also allows the interior of Shanshan. Learned a lot of internationalized fashion ideas and operation methods, which has an inestimable value and role for the return and promotion of Shanshan's core brands.

For Yongshan’s starting brand, Zheng Yonggang will never give up, this is not only a complex, but also this has the longest history of clothing brand enterprises in China, has long been with determination to establish and develop Chinese national apparel brand Belief and sense of mission.

“Our biggest achievement this year is the return of core brands. The grades and grades of Shanshan dress are improving. The content of core brands is also full. Shanshan once pointed the way for Chinese national costumes, and now it is better able to put our The core brand will become bigger and stronger, and the third wave will continue to be the leader in the new concept of fashion.” Zheng Xueming's expression is very exciting.

According to reports, the newly re-entered Shanshan core brand has already been included in two European clothing brand groups. At present, they are negotiating with the Shanshan leadership to implement the general agent for the European brand of Shanshan. The specific details are still in the process of negotiation. This news is enough to make the industry people excited. This has experienced in the development of the clothing industry. The third wave of glory and twisted China's first clothing brand, this grand return, has a far-reaching impact on the development of modern fashion industry.