[China Glass Network] 1. In email marketing, social segmentation is very important. I have the following types of mail:
1) Spam is the kind of mass mailing. Of course, this practice is also prohibited by all operators and it is easy to cause complaints.
2) Brand mail, send promotional information about brands and products, the mail is carefully planned. In particular, B2C mails, such as Estee Lauder, etc., are sent to members on a weekly basis.
3 static mail, according to the different attributes of the data to be divided, according to the geographical location, gender, income level and other attributes of the target in the database, provide relevant content.
4) Dynamic mail, send mail according to different behaviors of different people, and then interact together.
For example: Beijing female 24-year-old single essence: shopping Beijing female 24-year-old married nature: the different characteristics of the housewife's different groups are generally based on the customer's online browsing behavior to subdivide, and then send highly relevant mail content. Send different pages to different groups of people at a time, and recycle a report. 5) Smart mail, according to the interaction between different people and the website, through the basic functions of the system, the system automatically sends high-correlation content at the appropriate time. Promote high mail opening, clicking, and selling purchases. Study the stage performance of the customer's life cycle, and increase the value through mail and other means.
2. Mail is generally divided into the following three according to the marketing role
1) For the development of new customers, Party A's usual practice is to use external data or content data for marketing, and then develop customers.
2) Maintenance of old customers, care and encourage existing customers, promote secondary purchases of old customers, and develop loyal customers.
3) The customer value is enlarged and the customer's life cycle is extended. Generally, the company's CRM is used to segment the customer, collect and organize the customer's behavior, and then send content that is highly relevant to the customer.
3. How to use email to develop new customers?
A few hundred words are omitted here. (Respecting the author for some reason is not convenient for external release)
When they were in email marketing, they didn't even think about how to plan the content of the email and how to do accurate delivery.
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