From the summer to the summer, as the weather continues to heat up, home textile companies have become more busy. While they are on the order to maintain daily production orders, they are carefully preparing for the upcoming exhibits at the Shanghai Home Textiles Exhibition. As the wind vane of the industry, since its establishment more than 20 years ago, the Home Textiles Fair has gathered a large number of outstanding home textile enterprises at home and abroad, providing usable resources that can be shared, providing unlimited value for the development of the industry. Therefore, for enterprises, taking full advantage of the opportunity held by the exhibition, presenting products, brands and culture to the audience of the exhibition, and the upstream and downstream partners of the industry chain, and understanding the development trend of the industry, it is equal to grasping the market opportunities.
2016 China International Home Textile Exhibition
The enthusiasm of the company is due to the attractiveness of the exhibition, and the attraction of the exhibition comes from its continuous innovation every year.
In August this year, the 2016 Autumn and Winter Home Textiles Exhibition, jointly organized by China Household Textile Industry Association, China International Trade Promotion Council Textile Industry Branch and Frankfurt (Hong Kong) Exhibition Company, will be held in Shanghai. Yang Zhaohua, president of China National Textile Association, said that in the past, China International Home Textiles Exhibition held the aim of promoting the development of the industry and built a high-quality exhibition platform for home textile enterprises. This year, based on this purpose, the organizers will listen more to the voices from enterprises and enterprises. Really interacting and innovating, creating more conditions for the smooth development of the exhibition and creating more business value for the long-term development of the company.
2016 China International Home Textile Exhibition
The positioning of the exhibition is more clear
China International Home Textiles Exhibition is currently held twice a year, divided into spring, summer and autumn and winter fairs.
The spring home textile exhibition is mainly made up of bedding products, which is in line with the five exhibitions of clothing, fabrics, yarns and PHvalues.
Yang Zhaohua, President of China National Textile Association
In the autumn home textile exhibition, the direction was adjusted according to the development trend of the industry. The exhibition mainly concentrated on the domestic excellent soft-cloth fabric enterprises. Yang Zhaohua said that looking at the development of the industry, the market development market, the positioning of the autumn home textile exhibition is more clear, that is, to create the "people spinning", "big home" concept, and advocate "new home textile, new life." The contents of the exhibits are more abundant. In addition to decorative fabrics, sunshade, window coverings, wall coverings, carpets, accessories, leather, home textile accessories, and intelligent household products have been added to enhance product quality, innovative product varieties, and reduce operating costs. Supply side structure reform.
More diverse activities
During the 2016 Autumn Home Textiles Exhibition, various forums and events will be held throughout the day to enable exhibitors and exhibitors to quickly and comprehensively and easily understand the latest developments in industry development and market changes.
Home textile companies and exhibitors
Trend: The "2017/18 China Home Textile Trends" launched by the China National Textile Association's Trend Research and Promotion Studio and the Constantine Fashion Design Group have completed the research on the trend concept, which will be officially released at the exhibition. Experts in the field will provide a comprehensive and in-depth interpretation of international home trends.
Design Competition: During the exhibition, the award ceremony and the exhibition of “Zhangyi Cup 2016 China International Home Textile Product Design Competition†and “Haining Home Textile Cup 2016 China International Home Textile Creative Design Competition†will be held. This year, “Zhang Yu Cup†continued to deepen cooperation with Tmall Home Textiles, and launched online award-winning design works to truly transform the works into commodities. The “Haining Home Textile Cup†has undergone a major innovation reform this year, and for the first time, it has joined the overall soft-wear category to make the competition meet the development needs of the industry.
Cross-border activities: In terms of home soft-wearing, this year, the organizers invited three important guests in the field of overall home and soft-clothing designers, as well as 200 indoor and soft-package designers and 20 media to participate in the exhibition of home textiles and soft-clothing cross-border forum. . In the furniture industry, cooperation continued to deepen, and three furniture companies were invited to participate in Hall 4.2 to hold a theme forum of “Life is Unbounded, Wonderful and Unlimitedâ€. Focusing on the "cross" world, the exhibition invites five major industries closely related to home textiles, furniture, sanitary ware, real estate and home decoration design to create a perfect home experience for consumers and create a wonderful life for consumers.
Embrace the Internet "double line"
In the context of "Internet +", online and offline integration has become a trend of industry development. At the home textile exhibition in August, the organizers will invite many home appliance manufacturers to open related activities to help enterprises quickly enter the e-commerce, assist in the deepening reform of the offline exhibition functions, and create a new situation in the online economy of China National Textile Exhibition. At that time, many industry leaders, elites, and e-commerce companies will gather at the exhibition to share cutting-edge information, explore e-commerce innovation concepts and development trends, showcase advanced products, technologies, and innovative thinking results, and promote technical exchanges and trade cooperation between enterprises at home and abroad. .
Retro home design
Hand in hand Alibaba, to achieve the innovative model of the exhibition O2O. The exhibition will give full play to Ali's three-dimensional development advantages in the Internet economy, integrate the advantages of online and offline exhibitor information synchronization, customer resource sharing, industry influence, etc., open up new service scenes of home textile exhibitions, and improve the new level of service quality; Make full use of its ten years of experience in the operation and management of e-commerce platforms, promote and sell home textile products online, and promote the integration of corporate supply chain finance and network channels; the exhibition will also strengthen cooperation in the field of cloud computing and big data to create “ The Smart Home Textiles Exhibition provides strong support. By actively embracing the Internet, we will maximize the integration and utilization of the three resources, and form a strong synergy to fully upgrade the exhibition and promote the healthy development of the industry.
Exhibits show the spirit of craftsmanship
Since the General Office of the State Council issued the "Several Opinions on the Development of the Consumer Goods Industry", "Special Actions to Create a Good Market Environment", the momentum of the implementation of the "three-product strategy" by home textile enterprises is particularly evident. Yang Zhaohua said that in the current situation of facing the new normal economic environment and enterprises feeling the pressure of survival, many enterprises have changed their minds and faced difficulties. They have invested a lot of manpower and resources to focus on R&D and design, carry forward the spirit of artisans, return to product quality and return to the consumer market.
At this year's home textile exhibition, many excellent domestic textile entrepreneurs will bring the company's high-quality products to meet the audience. For example, Hangzhou Kelida Home Textiles has focused on combining Chinese silk brocade culture with modern fabric technology in recent years, and using traditional craftsmanship to create Chinese traditional fabric products, which are perfectly presented at the exhibition.
Channel attempts to break through
Home display
Yang Zhaohua emphasized that it is worth noting that at this year's show, everyone will see another breakthrough in the exploration of new channels by home textile enterprises.
Due to the mismatch between supply and demand, there is a stage of overcapacity in the industry. It is particularly important for enterprises to break the traditional thinking, change their minds, and promote the supply-side reform of the fabric industry with consumers as the guide. At present, there are a large number of outstanding entrepreneurs in the home textile industry. They are constantly innovating and constantly exploring new modes of online and offline integration, setting a new example for the industry. For example, Hangzhou Zhenbei Group has used the Internet technology and VR technology to develop the O2O platform. At present, the entire system design and modeling process has been completed. Haining's “curtain home†has passed the B2B sales platform. There are 57 domestic well-known home textile brand enterprises in the past year. It has 29 branches in the country and more than 3,000 offline outlets.
Every year, the organizers will fully communicate with exhibitors, listen to the needs of enterprises, vigorously reform and innovate, and truly do a good job in the service of the exhibition. According to the research of the organizers, many companies have reflected that Shanghai's exhibition has a short exhibition period. Therefore, this year's hosting is convenient for responding to the needs of the participants. On the basis of these major innovations, the exhibition will be extended for half a day, and the special booth construction time will be increased by one day. Give full play to the functions of the exhibition, help exhibitors to display their own products, let exhibitors and visitors more cooperatively negotiate and provide enterprises with maximum value services. China International Home Textiles Exhibition is so reliable!
Exhibition TIPS:
A set of data visual exhibitions
Launch time: August 24-27
Exhibition area: 160,000 square meters
Number of exhibitors: 1,200
Estimated number of viewers: 45,000
Number of participating countries and numbers: 29 countries and regions
The theme pavilion is wonderful
4.1 International Life Museum----Leisure Life
4.2 New and powerful forces hall ----- courage to forge ahead
5.1 Charming Brand Pavilion----Looking for the soul of cloth
5.2 Colorful Haining Hall----Charming City Colorful Life
6.1 Fashion Yuhang Pavilion----Fabric Symphony
6.2 Twin City Preferred Pavilion----Exploration and Thinking
Exhibitor name express
Otans, Kelida, Hexin, Walter, Yuan Zhicheng, Dongli, Aike, Maya, Jinlili, Shengli, Qianbaihui, Jiacheng, Yashiju, Biya, Central Asia, Huachen, Mei Bumei, Xiaoxuan Window, Jinyu, Babe, Longxiang, Xintian, Minhui, Shengfeidan, Mondrian, Baosheng Huating, Meiyuan, Xinhualong, Jinhua, Jinlong, Yayi, Shuyada New and new Xin Yada, CETEC (Germany), JAB (Germany), PASAYA (Thailand) and other domestic and foreign brands.
Editor in charge: Wang Jinhua 1
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