From 2015 to the first half of 2016, titles such as “enterprise shutdown†and “insurance without a job†are often used by the media to describe the economy of Dongguan.
It can be said that all kinds of media at present, especially foreign media and Dongguan in the eyes of the media, have already become the typical example of losing the aura and falling dust under the double-strike of rising costs and weak external demand. This miracle city, once the name of the "world factory", seems to be really "the big trend has gone"?
What is the truth? With a question, China Industry News reporter walked into Dongguan and tried to restore a real Dongguan industry through data and case studies.
The growth rate of advanced manufacturing in the first half of the year was 13.8%
One out of every five trades in the world is produced in Dongguan. One out of every eight smart phones in the world comes from Dongguan. 30% of the world's toys come from Dongguan, and 80% of the world's famous furniture brands are in Dongguan.
In the field of high-end electronic information smartphones, Dongguan already has Huawei terminals, Yulong Communications, BBK, Opto-Platinum, Jinli and other mobile communication companies. In the economic situation analysis meeting in the first half of the year, Dongguan City announced a set of data: the city's smart phone shipments reached 122 million units, achieving operating income of 140.11 billion yuan, an increase of 71.2%. Driven by smart phones, the city's electronic information manufacturing industry achieved an increase of 20.6% in the first half of the year, an increase of 17 percentage points over the same period last year.
In addition, the data also shows that in the first half of 2016, the city's GDP reached 315.39 billion yuan, a year-on-year increase of 7.8%. The growth rate was 1.1 and 0.4 percentage points faster than the national and provincial provinces respectively, 0.4 percentage points faster than the same period of last year. 55 new listed companies have been added, totaling 118, totaling the first in the prefecture-level cities and the third in the national prefecture-level cities; the total number of market entities, enterprises and registered capital of enterprises accounted for 9.2% of the province respectively. 9.1%, 4.5%, ranking first in prefecture-level cities in the province... These data not only reflect the current economic trend, but also indicate that many economic data in Dongguan have risen from below the provincial average in previous years. The province's average line is above.
Among them, the added value of industrial enterprises above designated size in Dongguan City was 127.83 billion yuan, an increase of 5.5%. Among them, the added value of advanced manufacturing industry and high-tech manufacturing industry increased by 13.8% and 17.8% respectively. The growth rate was 8.3 and 12.3 percentage points faster than the city average, respectively. The proportion of industrial added value above designated size was 48.5% and 36.9%, respectively. This is an increase of 0.9 and 0.5 percentage points over the same period last year. The total electricity consumption of the whole society was 31.41 billion kWh, an increase of 3.5%, 1.5 percentage points faster than the same period of last year. Among them, the industrial electricity consumption was 23.17 billion kWh, an increase of 2.1%.
Editor in charge: Zhou Jiao
Although the economic development environment is not ideal in recent years, Dongguan actively promotes industrial transformation and upgrading. In addition, the market mechanism is more developed, and some new technologies, new formats, and new economy are growing rapidly, showing a good momentum of rapid development.
In addition, the service industry accounted for 53.6% of GDP, ranking first in the province's prefecture-level cities, 7.6% higher than the secondary industry. When commenting on the growth of the service industry, Liang Weidong, deputy secretary of the Dongguan Municipal Committee and mayor, pointed out that without the vigorous development of advanced manufacturing, there would be no prosperity in the service industry.
If the whole year's development is likened to a game, the "first half" Dongguan played very hard, but achieved good results and grasped the initiative of the game. This made Dongguan the "second half" and achieved The victory of the whole game laid a solid foundation.
Liang Weidong pointed out that although the economic growth of the city in the first half of the year is in a reasonable range, it is necessary to be soberly aware that Dongguan is still in a critical period of transformation. In the second half of the year, it is imperative to put economic work in a more important and proactive position and use the results to prove " Dongguan is still a fertile ground for investment."
Manufacturing spine still exists
As a star city of foreign trade in the past, after the financial crisis in 2008, it is impossible for foreign trade import and export to achieve high growth in the past, and the continued pulling effect on the economy has continued to weaken.
Although in recent years, with the rise of labor costs, Dongguan’s “world factoryâ€, which was famous for its “processing of materialsâ€, has received an impact. The enterprises that manufacture and process only cannot obtain rich returns, and profits are gradually compressed, resulting in many such The company has withdrawn from the market.
But even so, the foundation of Dongguan's manufacturing industry is still solid compared to other regions, and the advantages are still there. The manufacturing industry in Dongguan generally has the characteristics of large industrial scale, large number of enterprises, rich characteristics of the industry and perfect supporting of the industrial chain.
It can be said that Dongguan is a city that relies on the development of the manufacturing industry. The manufacturing industry is the backbone of Dongguan's economic development, and its industrial base is perfect and distinctive. Due to the internationalization of the market, equipment, technology and R&D, the overall level of Dongguan's industry has been continuously improved. At the same time, the towns and streets of Dongguan have gradually formed a large-scale industrial cluster, such as Shilong electronic information, Dalang woolen , Humen clothing, Changan hardware mold, Changan electronic information and other industrial clusters. These clusters are the backbone of Dongguan's economic development.
In the investigation in Dongguan, it was found that today's Dongguan manufacturing industry is still as ubiquitous as before 2008, but under the meticulous view, the products produced have a qualitative difference: the precision of the 2016 virtual reality helmet HTCVIVE The structural parts are designed and produced in Dongguan; the stylish electric car Tesla's body parts stamping die is manufactured in Dongguan; the world's hardest mobile phone - Turing mobile phone's commercial metal shell R & D and manufacturing are from Dongguan.
More and more Dongguan manufacturing enterprises regard independent intellectual property rights and corresponding high-end products as their core competitiveness, and hold the industrial value chain links at both ends of the small curve such as R&D and design to the world economic stage.
In 2015, Dongguan's industrial added value was 271.109 billion yuan, of which advanced manufacturing accounted for 47%, an increase of 8.5%, and high-tech manufacturing accounted for 36%, an increase of 10.2%.
Editor in charge: Zhou Jiao
Show remaining content on this pageForeign capital declines VS private economy growth
As a foreign trade star city, the export situation is tightening, and the overall situation of foreign trade and economic cooperation has not seen a significant improvement. From small and medium-sized foreign-funded enterprises to small and micro-OEMs, orders have decreased, and even dragged down some export-oriented domestic enterprises.
However, the Dongguan City Economic and Trade Bureau said that the foundation of Dongguan's foreign trade and economics is still there. This time, the introduction of high-quality foreign capital is also being carried out to reach a new round of deployment. In the first half of the year, the foreign investment in the new economy exceeded 13 million US dollars, an increase of 2 cases, involving contractual foreign investment of 500 million US dollars, an increase of 155.9%.
With reference to the foreign trade data provided by the Dongguan Municipal Bureau of Statistics, the value-added of domestic enterprises in the first half of 2016 reached 55.087 billion yuan, an increase of 18.4%. In contrast, the foreign-invested economy has declined, and the value-added of Hong Kong, Macao and Taiwanese investment enterprises has increased. 46.073 billion yuan, down 0.9%; foreign-invested enterprises realized an added value of 26.674 billion yuan, down 5.1%.
In terms of Renminbi, the city's import and export volume was 444.8 billion yuan, down 0.8% year-on-year, 0.1 percentage points higher than the provincial average. Of which, exports were 270.23 billion yuan, down 6.7%; imports were 194.57 billion yuan, up 8.7%.
But it is worth noting that the private economy continues to grow into the main force. In terms of quantity, in the first half of the year, the number of registered private enterprises in Dongguan was 737,700, a year-on-year increase of 14.6%; the number of individual industrial and commercial households was 472,700, an increase of 9.0%. The private industry realized an added value of 48.36 billion yuan, an increase of 21.3%. It is 15.8 percentage points higher than the city's average industry, and private industry accounts for 37.8%.
Although some of the private economy in Dongguan started to rely on foreign trade and economic development. Under the continuous advocacy of “transformation domestic sales†in recent years, many new growth points of the endogenous economy have emerged, and at the same time, the rapid growth of private investment has been driven. In the first half of the year, Dongguan's private investment was 46.264 billion yuan, an increase of more than one-fifth. The growth rate was 7.6 percentage points higher than the city's average level, and the proportion of fixed assets investment was two-thirds. The total tax paid by the private economy was 47.82 billion yuan, accounting for 59.9% of the total tax revenue of the city. Among them, private enterprises paid 13.298 billion yuan, a rapid increase of more than half.
In addition, under the adjustment of the market economy, Dongguan City has also seen the decline of small and micro enterprises and the growth of large enterprises, which indicates that the market is spontaneously integrating and reorganizing enterprises.
The data shows that in the first half of the year, large enterprises achieved an added value of 59.963 billion yuan, an increase of 13.2%; medium-sized enterprises realized an added value of 39.097 billion yuan, an increase of 0.5%; small and micro enterprises realized an added value of 28.774 billion yuan, down 1.6%.
Undoubtedly, the industrial added value growth of large enterprises has a certain relationship with the technological transformation. Companies with the ability to make technological transformations have the opportunity to increase labor productivity and compete for more profits in this round of reshuffle. The growth rate of the advanced manufacturing industry driven by this is 8.3 percentage points higher than the city's average level, of which the equipment manufacturing industry grew by 14.7%; the high-tech manufacturing industry completed industrial added value growth rate 12.3 percentage points higher than the city's average level.
However, the demand for technology upgrades in small and medium-sized enterprises is also very large. The Dongguan Municipal Government’s executive meeting recently reviewed and approved the “Working Plan for Promoting and Building a Popular Intelligent Manufacturing Demonstration Production Line in Dongguanâ€, and strives for it in Dongguan through incentives and financial leasing. Promote the construction of more than 100 popular intelligent manufacturing demonstration production lines, bringing the gospel to some qualified and demanding SMEs.
Pushing "Robot Intelligence"
During the period in Dongguan, we can clearly feel that Dongguan is a city known as the world factory, and is currently setting off a big wave of “machine substitutionâ€.
In August 2014, the Dongguan Municipal Government issued the “Dongguan City Promotion Enterprise “Machine Substitution†Action Plan (2014-2016), which proposed objective and achievable technical transformation goals and practical and feasible promotion paths; in January 2015, The Dongguan Municipal Government issued the No. 1 document "Opinions on Implementing the "Dongguan Manufacturing 2025" Strategy", emphasizing that it is necessary to strive to achieve a "transformation from a manufacturing market to a strong manufacturing city" in 2025; in September of the same year, Dongguan City The government executive meeting reviewed and approved the three-point policy document on “machine substitution†and gave all-round support from “introduction, investment, creation, sales, financing, and insuranceâ€; in January 2016, Dongguan Municipal Government “No. 1 Document†"Focus on the "robot industry again", the flag is clearly proposed to fully implement the "robot smart creation" program as the leader, and vigorously develop the robotic intelligent equipment industry.
Editor in charge: Zhou Jiao
Show remaining content on this pageThe No. 1 document has four major characteristics: First, the demand side and the supply side are connected. On the demand side, we will actively promote the “machine substitutionâ€. In the next five years, the municipal finance will arrange an inclusive “machine substitution†special fund of not less than 200 million yuan per year to guide enterprises to use robotic equipment to carry out technological transformation and upgrading. Traditional industry transformation. On the supply side, we have taken advantage of the huge robot use time, vigorously introduced robotic intelligent equipment manufacturing enterprises, broke through the core and key technologies of the robot industry, and accelerated the development and development of the robot industry in Dongguan.
Second, industrial robots and service robots simultaneously exert their strength. Focusing on the close integration of manufacturing upgrades, we will give priority to the development of advanced and applicable industrial robots such as 3C manufacturing, welding, handling and processing, as well as the development of service robots such as smart travel, security monitoring, and housekeeping services, as well as drones and unmanned boats. Special robots such as space robots, and actively deploying next-generation robots such as flexible robots and micro-nano robots to seize the commanding heights of the future robot industry.
The third is the complete chain breakout and the full factor support. Focusing on the precise layout of the robot industry chain, the system plans to integrate the development of the robot industry chain, and proposes to realize the simultaneous development of the work machine enterprise, the ontology enterprise, the key component enterprises, system integrators, service providers and public service platforms, and strive to break through the entire chain of the robot industry. . Another convenience is to comprehensively optimize the various elements of the industrial chain from the aspects of application, technology, talent, capital, summary, finance, etc., and provide support guarantee.
Fourth, the guidance and implementation plan were released simultaneously. The “No. 1 Document†system sorts out the development ideas of the robot industry and strives to provide comprehensive and systematic guidance for the future development of the robot industry. At the same time, Dongguan City has also formulated an implementation plan for supporting documents to ensure the effective implementation of “No. 1 Documentâ€.
The data shows that in 2015, there were more than 800 people in Dongguan, and more than 40,000 people were employed. More than 29,000 new equipments were added. The product qualification rate has increased from 92% to 97%, and the unit labor cost has decreased by 11.05%. Productivity increased by 1.66 times. The total output value of the intelligent manufacturing industry was about 26 billion yuan, and it was recognized as “the only demonstration base in Guangdong Provinceâ€.
On August 16, 2016, the Tsinghua Big Data Industry Association visited Dongguan City, hoping to take the form of cooperation between Dongguan and the Federation, set up an industrial upgrade big data platform in Dongguan, and promote the upgrade of Dongguan enterprises through data analysis and application. . The future big data federation will promote the construction of industrial upgrade big data platform to promote Dongguan Zhizao.
Reengineering advantage
The rising prices of raw materials and the demographic dividend began to subside. The foundry companies began to “south-east flightâ€. The first advantage was to use the intensive labor force to create value through “three to one supplementâ€. Li Yuanzeng, deputy director of the Institute of Enterprise Studies of Guangdong Academy of Social Sciences Said, but Dongguan also has its own inherent advantages, such as a deep-rooted manufacturing base, rich experience in international trade, etc. Under the current global Internet opportunities, it should be bold to “go global†and drive development with a more open mind. Deliver products and technologies to meet new demands for global trade.
Editor in charge: Zhou Jiao
Show remaining content on this pageThrough research, the reporter found that in some new industries, Dongguan is using its new competitive advantages to strive to achieve global resource allocation and build a global value chain led by high-quality enterprises. With the rapid development of Dongguan in the robot industry, mobile phones, new hardware and other fields, it has confirmed the vitality and transformation potential of Dongguan manufacturing industry. Regardless of whether it is traditional clothing and furniture, or the hot smartphones in recent years, the virtual reality industry has absorbed nutrients from Dongguan, which has gathered a large amount of manufacturing resources, and has rapidly grown up.
We know that in 2015, the Red Cross Group of Qingdao, Shandong Province, created a “red-collar modelâ€, which was widely spread. The company used 3,000 people as a laboratory to carry out arduous exploration and practice on the upgrading of traditional garment manufacturing, and explored 3D. The new model represented by the print model industry chain provides a new way of thinking and path for the transformation and upgrading of traditional Chinese manufacturing.
There is also a similar company in Dongguan, Guangdong Network Technology Co., Ltd., in the "Birang Men's Customized" APP, the opinion shirts can be freely matched from fabrics, collars to pockets and buttons. Wang Dameng, chairman of the company, said that the era of clothing ordering is gone forever. In the future, enterprises should start with flexible production and customized services, and make small orders for the Nuggets. He said that manufacturing companies urgently need to get rid of the passive order model, and must actively go out to the market to meet the needs of users, in order to accurately manufacture and develop products with high added value.
In his view, Dongguan's industrial chain is relatively absoluted. In the case of opportunities, enterprises rarely consider relocation, but consider automating or developing new products and finding new development paths. But the core problem is technical support. After comparing the company with the paper master for three years, it finally completed the clothing customization system, and wrote 100,000 lines of code before and after. "These all need technology to support."
Say goodbye to big orders, and “going out†to establish direct contact with domestic and foreign markets has become a new challenge for some enterprises.
Tang Min, a State Council Counselor, said that the future development of Dongguan should be positioned at the new highland of global low-cost innovation, introducing and cultivating global innovations, using its strong manufacturing transformation capabilities to achieve secondary innovation, and gradually increasing the proportion of disruptive innovation from the global Innovative followers run to the front runners.
zhe jiang royal textile technology co.,ltd. , https://www.royal-sofafabric.com