Modern e-commerce is hot, why is the wooden door still dominated by physical stores?

In the past, the wooden door industry was not without agents. However, with the rise of the Internet, online shopping prospered, and consumers changed from the post-70s to the post-80s and 90s of the Internet generation. In the modern era, the Internet has entered the Internet era. I often hear about the store closing the store, and the news that the store is going to the floor, so many dealers can’t help but suspect that under the Internet tide, the wooden door of the entity is opened. Is there any business in the agency?

First, what is the opportunity of physical stores?

1, offline store to solve the pain points that can not be solved online

2. The Internet is not in conflict with the real economy. The Internet essentially enhances the operational efficiency of the real economy.

Western countries don't talk about Internet +, because the physical store's products are very good and the price is very reasonable. Therefore, the most developed online shopping in European countries is often the online official website of the physical store. In addition, the case-creating excellent products of the network all the time ago, and the supply-side structural reform proposed by Premier Li, all imply some wind direction in the vagueness. The spring of the real economy's counterattack may have arrived.

Second, when the e-commerce dividend is gradually lost

Before the hot development of e-commerce, it was a hole in information asymmetry. Nowadays, with the popularity of Internet information, the advantages of e-commerce are no longer there. Some people say that online goods are cheap, but one penny is worth the goods. Wool is always on the sheep. Nowadays the channels are getting flatter and flatter, just like the ants move to complete this evolution. In addition, the addition of wooden door products is not a fast-moving product. It is not as easy to wear as a garment, nor is it free to be placed and assembled like a wardrobe. Wooden doors are always made to order, need to be measured by a person, and need to have professional personnel to install. Before the wooden door enterprise failed to solve the logistics problem, the wooden door e-commerce is still trial operation, non-industry mainstream.

In fact, there is no need to confront the Internet and the real economy. Enterprises can effectively combine the Internet with physical wooden door stores, and through the power of the Internet, the offline physical brick franchise stores will become more and more profitable; use the spread of the Internet to attract more consumers in the physical store. Give them a better buying experience. The Internet is a channel and a tool. It is the king of both online and offline to improve the efficiency of business operations. Through the Internet for greater brand promotion, bring online consumers to the current specialty stores, pay online or book wooden doors or home improvement services, and then go online to enjoy the service.

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