Summarizing the new fashion of the international fashion circle in recent years, "Chinese style" may become one of the key words.
According to Singapore’s “Lianhe Zaobao†website reported on October 1st, following the “Chinese style†of the 2016 autumn/winter women's collection, on the 21st of the Spring/Summer 2017 Milan Fashion Week, the Italian brand Gucci continued to include Chinese elements in its clothing collection. The details of typical Chinese costumes, such as plate buckles and stand-up collars, as well as Chinese dragon and peony embroidered designs, are also featured in the models. Wonderful sparks, quite interesting.
According to the report, the popular elements of matching Chinese elements with fashion are common design techniques of international brands in recent years. From the T stage to the show field, Chinese elements have become popular materials. Apart from the details of traditional Chinese costumes, such as Beijing opera masks, blue and white porcelain, Chinese art such as embroidery and paper-cutting also appeared in the different designs of international brands, including both the consideration given to the Chinese market and the new design inspiration inspired by different cultures.
Anna Wintour, editor-in-chief of the Vogue magazine's American edition called “The Devil of the Fashionâ€, said in an interview with China early last year that the Chinese elements have been affecting fashion circles. Obviously, this trend can be seen The stronger the blow, many international front-line designers designed "Chinese style" dress, which shows that Chinese elements occupy a very important position in the international fashion circle.
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As for the fashion circle, is it possible for the Chinese to gain psychological cultural recognition?
According to the report, savvy Chinese consumers do not seem to receive a single receipt. The British brand Burberry launched a cashmere scarf embroidered with the word “Fu†early last year. This has caused Chinese netizens to question, and some netizens believe that the scarf is “ It seems that the grades are not high, and there are comments that the West’s understanding of China remains in ancient China. For example, in color matching, special brands of luxury goods in China are always out of red and gold.
When she was interviewed by Lianhe Zaobao, the fashion director of China's cutting-edge fashion media “Weekend Pictorial†Shen Yan analyzed that it is not difficult to find that the symbols of robes, embroidery, and blue and white porcelain are still the Chinese elements in the eyes of Western mainstream media. He said, “This is very simple. When we associate ourselves with France, we equate it with the wig, bodice, and Rococo style decoration of the Bourbon dynasty."
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For the oriental aesthetics contained in the costumes, Shen Xi also pointed out that Chinese dress culture is profound and profound, and the study of dress fabrics is very promising. For example, the traditional fabrics like Yunjin, Hangluo, Chan silk and silk silk are believed to be enough to inspire people's interest.
According to reports, “Chinese style†has become a trend in the international fashion industry. To a certain extent, it means that China’s position in the global market has increased and consumer demand has been magnified and valued. In fashion-related industries, branding and design And the international influence of people in the industry is a manifestation of the country’s overall soft power.
In recent years, with the continuous accumulation of economic strength, "Chinese style" products with Chinese elements and Chinese characteristics have also been blown to the rest of the world in one burst.
According to the report, the promotion of hard power such as economy, science and technology, and industry further promotes the spread of culture, entertainment, fashion, and other areas of soft power, and the "Chinese brand" continues to advance on the road to internationalization. From the booming overseas mergers and acquisitions to the popularity of online payment and social media platforms, “Made in China†is inadvertently walking into the daily lives of consumers around the world. From the Confucius Institutes that pay more attention to the “high-to-large†culture spread to the counter-attacks of “Chinese†such as easy-to-understand TV programs, “Cultural China†has gradually expanded its overseas radiation points and launched an attractive offensive to the world.
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