The customer's customized demand continues to promote the development of the courtyard door industry. China's courtyard gate industry started late, the courtyard gate market and brand manufacturers have not yet developed, the overall number of consumers is small, and the market share is not high. However, with the rise of custom homes, many investors have eagerly invested in the courtyard door industry, the courtyard door market has developed fiercely and has become the mainstream consumer material in China. 
Patio door industry scale up the market continue to improve
Due to the scale of the industry, the demand has increased year by year, and a large number of small and medium-sized investors have swarmed. The investment pattern is mainly reflected in two types. One is to open a brand store and the target is to target high-end users . The second is to invest in factories of different scales. Capture a large number of low-end users market. Thanks to the small processing workshops, whether it is capital or technology, the barriers to entry are very low, and local processing workshops are everywhere. Around the surrounding of the processing workshop, profile wholesalers, equipment suppliers and parts suppliers are also constantly improving, which is to further expand the scale of the industry.
Low-end patio door industry development late Marketing Level
Let's take a look at the southwest market, especially the market and surrounding markets. In the Sichuan market, home-made custom windows are mainly based on sliding windows, and consumer habits and cognition have not yet been completely transferred to the casement window. It is well known that the sliding window has lower requirements on technology and process and hardware accessories than the casement window, which leads to the rapid homogenization of the sliding window in the product form, especially in the low-end series. A significant consequence of homogenization is the price war. The price war has greatly affected the profit level of various types of terminals. Some of the processing plants have reduced the cost of products and the quality prospects are worrying. Of course, this situation also reflects the obvious backwardness in industrial design, which will not be elaborated here. To a certain extent, the price war has also divided the market share of some brand stores, which makes the brand stores also into a dilemma of operation, and the short-term breakthrough is weak.
On the surface, the appearance of this phenomenon is that the price war has led to the loss of brand store users, the profit rate has dropped, and the operating profit has been greatly affected. The essence of this is that the capacity building of most courtyard gate stores has long been lagging behind. Compared with other building materials stores, our competition means is very simple. There is no other way than to lower the price in order to keep orders. In the period of rapid growth of the industry, orders are guaranteed, business is worry-free, and there is no emphasis on the capacity building of stores, and in the face of the above-mentioned operational difficulties that come quickly, there is no way to do so.
On the other hand, most of Sichuan brand stores are imported from southern China. Due to the late development of China's high-end courtyard gate industry, the competition subject also needs to improve its marketing level through business practices. The important action of giving business guidance to regional distributors has not been carried out at all, and it is unable to carry out. Based on this, in the daily operations of the Southern Brands, it is difficult to obtain support such as the various levels of training in the store, the introduction and implementation of store management methods, the planning and landing of promotional activities, and so on. Dealers are all alone, and dealers with strong capabilities can still support them, and some stores with weaker operating capabilities are caught in a promising future.
Observing the environment of today's courtyard gate market, it can be learned that the era of relying on a little smart to win the market has passed. The current market competition is not only the creative marketing method, but also the development of product quality, after-sales service, brand manufacturers' R&D and innovation capabilities. On the other hand, brand manufacturers should also pay attention to the training of dealers, give technical support to dealers, and provide comprehensive service support. Manufacturers are one, coexistence and common prosperity.
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