â– Reporter Xu Weibing
According to the latest data from Zhongyikang, since January-August 2017, the retail volume of China's washing machine market has reached 23.38 million units, up 10.4% year-on-year; the retail sales amounted to 42 billion yuan, up 13.1% year-on-year. The speed of the washing machine in the home appliance is second only to the air conditioner.
The market scale is stable, and the brand share is concentrated to the dominant enterprises.
Wei Jun, General Manager of Zhongyikang White Power Business Unit, held in the near future by the China Household Electrical Appliances Association and the Information Center of the National Information Center and the China National Grid, the “Fresh Clothes and the Great Horses†- 2017 China Washing Machine ·The dryer industry industry summit said that the macroeconomic steady growth and the real estate market experienced a round of "peak" growth on the washing machine market sales, the demand for replacement of a large number of products in the countryside and the old-for-new period began to be gradually released, classified wash The new products in the introduction period, such as washing and drying machine, dryer, mini machine, etc., have injected new vitality into the washing machine market, and the continuous improvement in the demand for quality consumption has also contributed to the steady growth of the entire market.
Compared with the overall growth level of the industry, the performance of washing machine leading enterprises is even more enviable. According to the 2017 interim results report released by home appliance listed companies, Haier's washing machine business achieved operating income of 13.845 billion yuan in the first half of 2017, up 59.02% year-on-year; Little Swan realized operating income of 10.568 billion yuan, up 32.35% year-on-year; TCL washing machine sales in the first half of the year It reached 866,000 units, a year-on-year increase of 15.8%.
In the view of Lu Shenghua, editor-in-chief of China State Grid, the concentration of market share to superior enterprises is the inevitable result of the survival of the fittest in the market: on the one hand, the rise in raw material prices since the second half of last year has had a more significant impact on SMEs; The upgrade puts higher demands on technology research and development, while large enterprises have an advantage in integrating R&D resources. Lu Shenghua expects that brand integration in the whole industry will continue. For SMEs, grasping the market consumption trend and developing differentiated products that can meet the needs of consumers is the way out.
At the meeting, the relevant person in charge of Bosi Appliances believes that in the long run, the driving force for the growth of the washing machine market still exists, and the market prospect is optimistic. The introduction of the comprehensive two-child policy, the continuous advancement of the urbanization process, the acceleration of the upgrading of home appliances and the upgrading of the demand for replacement have fundamentally supported the long-term sustainable development of the washing machine industry.
Consumption upgrades drive product technology innovation market segment has unlimited business opportunities
This year, China's washing machine market has seen a marked improvement, both benefiting from the macroeconomic and market environment, and it is inseparable from the industry's own transformation and upgrading efforts.
Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, pointed out that this year the washing machine industry can achieve relatively good performance. In recent years, all major manufacturers have been committed to product innovation, and they are inseparable from the market through their own products, no-clean, automatic delivery, The application of partitioning and sorting washing, drying, DC brushless motor and variable frequency motor, intelligent technology, etc., has significantly improved the product grade, which is in line with the current consumption upgrade trend.
In fact, with the improvement of people's living standards and consumption power and the enhancement of health awareness, consumers' demand for the function of washing machines is becoming more and more “demandingâ€: on the one hand, consumers have put forward more about the traditional “washing†function of washing machines. High requirements, I hope that the washing machine can provide exclusive laundry solutions for different fabric materials and different users. On the other hand, consumers' demand for the functions of "dry" and "net" of washing machines is becoming more and more urgent.
In addition, in order to better meet the needs of users "washing", "dry" and "net", all washing machine companies spare no effort to carry out technology and product research and development, especially in intelligent technology, but also actively explore and try. For example, Casa Di "Fiber" washing machine, using RFID radio frequency identification technology, can intelligently identify the brand, fabric, color, and number of clothing, so as to accurately match the washing program, automatically add the right amount of detergent, so that each piece of clothing has exclusive A washing scheme to prevent excessive washing of the laundry.
The rapid rise of dryers in the future can be expected
In recent years, China's dryers have gradually been favored by consumers, showing explosive growth, and its market scale is expanding.
Zhongyikang expects that the market size of China's dryers in 2017 is expected to reach 192,000 units, a year-on-year increase of 42%, and retail sales will reach 680 million yuan, an increase of 81.2%. Due to the force of the offline channels, the growth of the dryer market will be more rapid.
The relevant person in charge of Haier washing machine said that the market demand potential of China's dryers category is huge, which is the consensus of industry enterprises. Haier washing machine has an in-depth understanding of user needs, and has developed innovative sub-products for adults, infants and other different needs, including SUNNY mini dryers for children's and children's clothing, heat pump condensing dryers for high-end clothing, etc. product.
The relevant person in charge of Bosi Home Appliances said that consumers' demand for clothes drying is gradually increasing, but in China, dryers and washing and drying machines have not yet become popular. Bosi appliances fully combine consumer insight and market research, and continue to strengthen The research and development of dryers and washing and drying machine products will focus on high-efficiency sterilization, energy saving and environmental protection, convenience and ease of use, and intelligent operation as the development of dryers and washing and drying machine products. At the same time, Bosi Home Appliances communicates with consumers through various channels, and continuously conveys to them the substantial changes and benefits that dryers bring to family life.
Xu Dongsheng pointed out that in the context of consumption upgrading, the income of residents continues to grow, especially the fast-rising new middle class. They pay more attention to the pursuit of health and high-quality lifestyle. Whose products can get the attention of this group will surely get Greater market returns.
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