Independent designer brand "Chu Cai" 2018 spring and summer fair

Depth: What kind of fashion positioning is it?

Hu: You are inclined to art, simple and comfortable. So the selection becomes the key. The main fabrics used are natural materials such as cotton, hemp and silk. The high-quality cotton material is not only soft and comfortable but also has good micro-elasticity, self-contained, light and soft. The cool and comfortable material is dry, cool and drape. The silk has subtle luster, grace, and overlapping visual effects, it is very suitable for cool spring and summer 2018.

Depth: In many people's impressions, cotton and linen are always very literary, but from the perspective of the Spring and Summer collections that participated in the 2017 Shenzhen Original Design Fashion Week, there are fewer sober and moist, which is rather full of strong visual sense.

Hu: Too often, cotton and linen are labeled with literary and musical women. However, cotton and linen are not exclusive to a particular style. It has an introverted beauty. Irregular textures add natural feelings of nature. The overall shape of the 2018 spring-summer dress is loose, and the style is simple and comfortable, creating a casual feel. The overall tone is a neutral warm tone, and the black, white, khaki, and red earth colors are the main colors. In the spring and summer of the 18th, Nordic style is created to allow Urben girls to travel comfortably and stylishly in high buildings and workplaces.

Gentle general anesthetic material, natural earth color as the main tone, outstanding display unique line of hemp material, create a neat texture with a warm feel, horizontal and vertical stripes to emerge with a eye-catching appearance, passion and calm collision .

Who says that the stable earth color is not suitable for summer? The comprehensive design of silk, cotton, and jacquard is used to select the earthy colors that are partial orange and form a rich layer of changes in the main tone. Micro-translucent shirts are elegant and wide-legged pants are familiar Temperament makes people look more neat. I am looking for myself in a variety of styles to find cotton and linen.

Depth: What was the inspiration for the Spring/Summer 2018 series?

Hu: The next season's inspiration comes from Tagore's poem collection "Life is like a summer flower." Foreseeing discreteness, you may also meet yourself. Some moments can't be grasped. If you go east and west, you'll never return. The portrayal of the brand's portrayal is that my head is in full bloom, along the way, all the way in full bloom, will frequently miss some, but also deeply moved by the wind, rain and snow. "Yan Cai" has been working hard to find another unexpected self.

Depth: Since it was established soon, what have you accomplished so far?

Hu: The brand name “Yancai” was established for 2 years. In just two years, it has 2 branches and 3 cooperative shops in Shenzhen Nanyou Market. In recent years, many domestic first-line brands and some Taiwanese brands have cooperated very happily. We hope that through the Shenzhen Original Design Fashion Week, more customers can understand and like “favor”.

Shen: Let's talk about your expectations for Shenzhen Original Design Fashion Week this year!

Hu: The original design is the current hot spot, and it is also the inevitable trend of the future apparel industry. Because more and more people want to wear quality and different. We hope that 2017 Shenzhen Fashion Week can bring us more opportunities for business cooperation with the brand, so that more customers can know about our brand.

Recalling the Spring/Summer 2017 Collection Review