Guangzhou Glitter Underwear Co., Ltd. is a modern enterprise integrating designing, producing and selling lingerie. Y8 , the core brand of the company, provides trendy underwear for young women. Over the years, Y8 has been adhering to the principle of "cheap, fashionable and suitable" Concept, all staff and franchisees in the unremitting efforts, the brand products have been recognized and loved by the vast number of consumers.
Y8 design ideas are based on the background of college girls, focusing on refining the core elements of contemporary college students pursuit of fashion as a guide to leading young women's fashion consumer benchmark. Y8 people with hard work, the spirit of perseverance, only five years time, quickly covering many colleges and universities in the country market, creating underwear in China's first brand.
In 2011, the company complied with market trend, kept progressing and kept innovating. The first "discount fashion underwear Museum" marketing model, to create "parity, high quality, full category, fast fashion" brand characteristics, in a spirit of continuous improvement of the brand new journey! As a modern underwear business, Y8 people firmly believe that "all love from the beginning." Underwear about the health of women's breasts, underwear sales should be "love" as the center. To carry products to love, service to feel love, love to exchange activities, to spread love is the Y8 brand's four major components. Y8 people aspire to become China's most popular lingerie service, for every woman to wear suitable underwear and fight for life. He Miao Jiao, general manager, is precisely a model of love that focuses on women's health. She was invited to host dozens of women's health talks and spread breast health.
Y8 is trying to create a business as a wealth-creating platform that provides entrepreneurs with the opportunity to provide consumers with benefits, provide suppliers with profits, and realize their dreams with employees. Look forward to working with more people of insight in the same journey, to share the joy of success brought by joined Y8!
Brand Positioning:
First, the status of the industry: China's underwear brand first
Second, the market positioning: 1, the core market: college girls 2, the main market: urban fashion women 3, auxiliary market: mature women
Third, the price positioning: 15-128 yuan
Fourth, the core values: spread health, spread love.
Fifth, the brand image: beautiful messenger.
Sixth, the theme of communication: the best!
Seven, product style: stylish, generous, active
Eight, the brand structure:
1, products: bras, underwear, home wear, vests, body underwear, swimwear, warmth, socks, carrying products to love.
2, services: exchange and sharing of shared services to underwear as a carrier, dissemination of underwear knowledge, breast health, and physical fitness common sense, to feel love service.
3, activities: campus underwear model contest, design creative competitions, club members, underwear Carnival to exchange activities love.
4, Public Welfare: "pink ribbon" community tour, "focus on health, beauty care," lecture tour of colleges and universities, "planning life, youth regret," large-scale sharing meeting Shop guide collision, etc., to spread love.
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