Ningqi new technology combined with virtual and realistic online shopping clothing can "try on"

Buy clothes online, do not feel the photo? Choosing tourist attractions, just listening to the introduction is not intuitive? Navigate the destination, how can you find the way? 3D augmented reality technology can help you. On Saturday, at the “Model Road Innovation Street District Zhongchuang Space Entrepreneurship Competition and Nanjing 3D Digital Industry Cooperation and Exchange Conference” hosted by the Municipal Science and Technology Commission, Gulou District Government and the Municipal Science and Technology Association, a Ning Enterprise released the “Prism Project” to break Foreign monopoly on 3D augmented reality (AR).

The company, called Wisconsin Information Technology, was founded in 2014. This software called "Prisma" combines virtuality and reality. At the event site, many participants competed to take pictures with the help of the “prism” software. It seems that they are just alone, but the photos they show are taken with cartoon characters such as "Big White" and "Black Warrior". Using a mobile phone equipped with prism software, the camera was photographed at the conference site. Finally, it was actually a "small yellow man" who appeared in the crowd and was extremely cute.

Zhao Jinhui, general manager of the company, said: "This technology has only been in the hands of several internationally renowned companies. We have localized this technology through independent research and development. Foreign products are more used in games, and we are I hope that I can expand into tourism, shopping, education, exhibitions and other fields."

Relying on this technology, in the future, customers will shop on the e-commerce platform, choose clothes and take photos of themselves, and they can see how the clothes are worn on their own bodies. Before going to the tourist attractions, take pictures of yourself, you can put yourself in the virtual attractions, immersive "pre-" viewing attractions.

Relevant information shows that augmented reality technology is one of the hottest industries in the current scientific and technological community. Investment bank Digi-Capital released a report that by 2020, the global augmented reality (AR) market will reach $120 billion. This year, "Father of Android" Andy Rubin invested $15 million in an augmented reality glasses business. Another augmented reality company, Magic Leap, will receive $827 million in financing this month after receiving $542 million from Google. The industry has rumored that Alibaba will participate in the financing.

The hot technology and broad prospects have made the eyesight of the company a "fragrant scent". At present, it has been targeted by some domestic giant companies and is "seeking acquisition". However, Zhao Jinhui’s reply was – refusal. His idea was to “raise his own children” and seize this development opportunity. (Zhang Xi)