Z ZEGNA released a new series of 2016 spring and summer multimedia advertising campaigns. The short film blends modern dynamic elegance with exquisite tailoring and depicts a mood of freedom, demonstrating the pioneering spirit of the brand's courage to break through tradition.
Adhering to the "free self style" brand philosophy, Z ZEGNA 2016 spring and summer series of bright colors, innovative Techmerino materials, distributed in the fashion sports atmosphere, all reveal a distinctive urban attitude : "Undoubtedly the outstanding charisma of the crowd of Yu."
Inspired by Barcelona, ​​the world's cosmopolitan atmosphere, this season's advertising campaign conveys a series of interesting visual images that convey the two key elements of the entire series - light and comfortable and fashionable and expressive through modern aesthetics. Show an unrestrained free atmosphere: Z ZEGNA men who started in a spirit of exploration and traveled through the city stood out under the influence of urban energy and released their own style.
Just like the series itself, the 2016 Spring Summer series of advertising campaigns challenged the rigorous "Wall Street" style with symbolic elements such as wind, water and waves, colliding and integrating with each other and crossing the traditional definition of work and leisure wear to create a unique brand. City Surfing Spirit.
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