The Anniversary Bird brand “sticks to” the mid-to-high end suit market

Middle-end men's dress brand operators. The company is mainly engaged in the production and sales of “Xinbao” brand suits, shirts and other men's apparel products. It has 300,000 sets of suit production capacity and 551 “Zhenbao” brand franchise stores. The domestic market share of the company’s suits ranks 4-- Five, but in the 2000 yuan / set or more suit market, the company is difficult to distinguish with Younger.

International men's wear is going to last for a hundred years, and Chinese men's formal wear has entered the consumer era. Men's suits are one of the only two hundred years of ever-present clothing, and have entered a period of steady growth. However, they still have rapid growth in developed countries, reflecting the charm of the classics. The development of Chinese men's dress brands has not yet reached the high point. The extremely low consumption base and sustained income increase will create a huge domestic market.

Endogenous growth and changes in sales patterns will bring about an increase in performance. The company accurately grasped the gap in the mid-to-high end market and gained the advantage of leading the mid-to-high end market. The company's maintenance of the brand has earned it the release of endogenous growth. The future growth comes from the further release of endogenous growth and the growth of the sales model from the transition from franchise sales to “affiliate + direct sales”.