The second and third-tier markets are more talked about in the home appliance industry in the past two years, because with the increasing fierce competition in the primary market, many manufacturers and dealers are suffering, and they have changed their thinking and vigorously developed two or three. Level market, in order to seek survival space, for the second time. The regional managers who are the regional leaders will feel the form is severe, the alarm bells are constantly ringing in their minds, reminding them to speed up the construction and development of the second and third-tier markets, and must not walk behind others. Therefore, how to do a good job in the second and third grades becomes very important, but nothing can be done on paper. It is necessary to proceed from the actual situation in the local area and do intensive work.
Choose the right dealer
When selecting second- and third-tier market distributors, do not seek better, but seek more appropriate: as long as it can be suitable for the development of the company, can fully understand the development trends and trends of the second and third-tier markets, and actively cooperate with enterprises to do well The market has the initiative to operate and the long-term development goals. At the same time, in the second and third-tier markets, it is necessary to establish a three-tier sales system for large wholesalers, key retail customers and small distributors. Because the secondary and tertiary markets are different from the primary market, the area it radiates is relatively wide. Therefore, the establishment of such a distribution system is conducive to the larger sales of products and the improvement of the product's meeting rate in the region. However, the focus of each customer operation market is different, some focus on network wholesale, while others focus on retail. Therefore, it is necessary to select distributors with strong local strength, relatively sound network and advanced management ideas as large wholesalers; select stronger retailers as key retailers; other small dealers purchase goods from local large-scale households to ensure sufficient prototypes. And promote promotional materials and provide strong promotional support. This can fully guarantee the interests of customers at all levels, on the other hand, it can effectively suppress the goods from the field.
Find the right focus and build a model
Many consumers in the second and third-tier markets like to buy electricity from individual local appliance stores. Therefore, regional managers who are regional leaders should be good at using these stores as model stores for developing secondary and tertiary markets, and building them by gravity to establish bases for secondary and tertiary markets, thereby stimulating and driving sales of other stores. The role. After the key construction, it is necessary to increase the pace of the construction of the model store, so as to drive the overall sales of the second and third-tier markets and enhance the visibility of the enterprises in the second and third-tier markets.
Strive for a large enough display area
If the company has a rich product line, but there is not enough area to display, it is difficult to give play to the company's product advantages. And to strive for a large enough display area, not only can play the advantages of the company's products, but also let consumers know that the company is a powerful company, which can enhance the brand awareness of the company. At the same time, consumers can also be driven from an intuitive perspective (because consumers in the second and third-tier markets are not very aware of the brand, most consumers are also impulsive), thereby strengthening the corporate brand. The position of consumers in their minds drives the growth of sales. To this end, regional managers must try their best to get enough display area when they enter the second and third-tier stores.
Fully expand the terminal network
With a large enough display base, the next step for regional managers is to fully expand the terminal network in the secondary and tertiary markets. Because the size and consumption capacity of the secondary and tertiary markets are less than the primary market, its terminal network coverage is low. Therefore, expanding the terminal network in the secondary and tertiary markets is the direction that regional managers must work hard. To this end, regional managers in the second and third-tier markets in addition to entering the professional home appliance chain and KA system, but also need to enter the local influential couples shop and home appliance wholesale market, and to ensure that they have sufficient prototypes and promotional materials , providing strong promotional support. In addition, it is necessary to strengthen communication with these small dealers to help them train product knowledge, sales skills and so on.
Do a good job in terminal construction
In the second and third grade markets, regional managers should communicate with each terminal store in a friendly manner. In the goods store, they should try to get better booths (better in the top three) and make the terminal image vivid. (Each terminal store must have exquisite POP, X display rack, hot sale or new product stickers, etc., the prototype display should be beautiful and generous). At the same time, it is necessary to increase the training of promoters, focus on the training of sales techniques and service etiquette, and strictly assess, to achieve "the ability to go, the mediocrity", in addition, reasonable set of promoters' interest distribution, In this way to increase their enthusiasm. In addition, after doing these two basic tasks, we must formulate practical and feasible promotion plans according to the actual situation of the second and third-tier markets, and provide effective advertising (such as banners, posters, flyers, walls, etc.). Conducting promotional activities and promotional activities.
Do a good job in promoting the market
After the preparation and implementation of the above five points, the next work focus should be on marketing. Therefore, in the peripherals, communities, real estate, plazas and other places where the flow of people in the second and third-tier markets is relatively concentrated, regional managers must insist on continuous promotion activities. Especially in the newly built community, doing live demonstrations and promotion activities, because the consumers in these places are highly targeted, and the real estate market in the current secondary and tertiary markets is very hot, and the investment costs are generally small, the effect is very good. . At the same time, this can increase the visibility of enterprises in the second and third-tier markets, allowing consumers to accept and purchase the products of the company faster, thereby expanding the sales scale of the products.
Our factory supply high quality and fashion design Art Candle . Our candle designs have more than 20 types ,the candle shape including fruite , animal , human , plants and so on . we accept customer design production candle. Our factory accept oem packaging and logo .
Art Candle
Art Candle,Candle Wax Crafts,Sand Art Candles,Candle Art Projects
Hebei Seawell Import and Export Co.,Ltd , http://www.hebeiseawell.com