Adidas Style Essentials Series Fashionable (figure)

Adidas has announced a global release plan for a young, innovative and easy-to-follow collection, Style Essentials. This new series inspired by sports focuses on young customers who love fashion. Since its launch in the United States and China in July 2008, the series has now expanded to most European countries, Japan, Southeast Asia and Hong Kong.

Following Essentials, Y-3 and SLVR, Style Essentials became the latest sub-brand under adidas sports fashion. Originals (Shamrock Classic Series) is an original lifestyle brand adidas is known as "Increase Creative", Y-3 is a high fashion brand inspired by sports, and SLVR is a pure fashion brand created by adidas for modern people. The Style Essentials series draws inspiration from all the adidas brands and the current mainstream trends, presenting an approachable brand for young people who are looking for fashion.