Sports Brand ADIDAS Children's Wear New Product Campaign Series

The future of children's wear is full of business opportunities, especially when the "profligate generation" is coming. Since the 80s have brand consumption characteristics, some brands are more deeply rooted in the aftermath of the 80s. When they become consumers of children's wear after 80s, they will be more sensitive and concerned about brands that are already familiar and have a good impression. It has created favorable conditions for adults with certain strength to enter the field of children's clothing. These adult-installed brands will continue the product style and positioning of adult-installed brands, and form a sustainable service to existing consumers. Many European and American brands have grown from luxury brands such as CD and PRADA to popular brands such as GAP, fashion brands such as ZARA, sports brands such as NIKE, ADIDAS, and others. Adult clothing brands entering the field of children's clothing will be able to better enrich the product classification of the children's wear market and reflect market differentiation.