On April 8, 2007, at the news conference of the 2006 China Market Commodity Sales Statistics Press, which was opened at the Great Hall of the People in Beijing, Anta and Nike respectively won the title of "Market share first" in sports shoes and sportswear. As a local brand, ANTA has gained high recognition in the field of sports equipment by virtue of its “first consecutive market share for six yearsâ€.
It is reported that the scope of the survey involves 30 provinces, regions, and cities across the country. A total of more than 1,000 companies have been selected. There are more than 70 types of commodities investigated and more than 10,000 kinds of goods brands. According to experts, the market share of the market and the overall market share of the market coverage have objectively reflected the status of brand consumption in the industry.2006 was a year in which China's sports equipment industry has undergone tremendous changes. Various brand manufacturers constantly attacked with new products and new technologies in order to occupy this increasingly mature market. Under the brand's own efforts and the strong supervision of the media and consumers, sports brands ANTA and Nike have won the top spot in the market share of sports footwear and sportswear, respectively, and the sports equipment field has taken up a half-big picture. .
One is a well-known domestic brand in China - Anta, one of the world's leading brands - Nike, the history of the development of the two brands can not be the same, but in the country has the same industry status, analysis of the growth process of their brands in the country may Find out a path for the rapid growth of a domestic sports brand. As a national brand representative, Anta has more than 4,000 franchised stores in China. Through the establishment of a marketing network that allows many international brands to covet, establishing the first sports science laboratory in China, breaking the “foreign†brand to monopolize domestic sports. The situation of the event is like its slogan “Keep Moving... Never Stopsâ€, and it is firmly on the road to creating a national brand.
Anta and Nike, as drummers of China sports brand in-depth sports marketing, staged brand dramas in the sports equipment market. In this competition, data from China's market sales statistics reaffirmed Anta's sports equipment in China. The market has an unshakeable leading position.
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