Wang Baojun, Secretary-General of China Textile and Apparel Brand Cluster, Xie Baohe, First Inspector of Ganzhou CPPCC, Deputy Leader of Ganzhou Textile and Apparel Industry Belt Promotion Coordination Leading Group, Liu Xinming, Deputy General Manager of Alibaba Cloud New Retail Division, Vice Chairman of China Sports Goods Brand Cluster , Xu Jingnan, Chairman of Peak Group, Ye Qi, President of New Balance Leading Group, and nearly a hundred related leaders, experts and business representatives participated in this forum.
Xie Baohe, the first-level inspector of the Ganzhou CPPCC and deputy leader of the Ganzhou Textile and Apparel Industry Belt Promotion Coordination Leading Group, emphasized that innovation is the soul of a nation’s progress, an inexhaustible source of a country’s prosperity and a deep national endowment of the Chinese nation. Ganzhou City is striving to build a red cultural clothing base in Ganzhou, introduce and cultivate high-quality supply chain platforms, focus on kinetic energy innovation, increase the construction of textile and clothing information infrastructure, and encourage the development of new formats of live broadcast economy, platform economy, and sharing economy. At the same time, "inviting investment" will be changed to "selecting business and capital", and improving the production and living facilities of the park. In the future, Ganzhou's textile and garment industry will take innovation as the fundamental driving force and promote the industry to develop towards higher quality.
Xu Jingnan, Vice Chairman of China Sports Goods Brand Cluster and Chairman of Peak Group, shared his experience on how to build internationally renowned brands. He pointed out that many companies in China must now comprehensively upgrade and must continuously upgrade their products. Only the best products can be competitive. Every enterprise must give play to its own advantages and make a contribution to the great rejuvenation of the Chinese nation.
In response to the topic of brand upgrades under the new consumption trend, New Balance Leader Group President Ye Qi said that in the new consumption era, young consumers pay more attention to individual consumption and the expression of personal vitality. Brands need to conduct more in-depth research and conduct research on market needs. Clothing scene-based coordination, while ensuring product quality, pays attention to cost performance, strengthens online and offline retail markets, and at the same time creates brand IP, making corporate brand culture a powerful intangible asset.
Finally, in the roundtable session, Li Xin, Deputy Secretary-General of China Garment Association, President of Shenzhen Fashion Creative Industry Alliance, Honorary President of Shenzhen Fashion Industry Association, Fashion Shenzhen Exhibition, Shenzhen Fashion Week founder Shen Yongfang, Fujian Xunxing Zipper Xu Xiongbo, Manager of Technology R&D Center of Science and Technology Co., Ltd., Li Yi, General Manager of Ganzhou Hexin Garment Co., Ltd., and Qiu Tong, Chairman of Beijing Zhongchuang Cultural Tourism and Cultural Industry Group, respectively expressed their views on "brand upgrade under new consumer trends" And views.
In 2019, the textile and garment industry of Ganzhou City began to enter the fast lane of development. As of the end of November 2019, the output value of the entire industry chain of the textile and garment industry in the city was 69.828 billion yuan. The textile and garment industry is one of Ganzhou's key development industries. From January to November 2019, textile and garment enterprises above designated size in the city achieved main business income of 24.398 billion yuan, a year-on-year increase of 11.9%; realized profits of 1.136 billion yuan, a year-on-year increase of 21.5% . At the same time, the construction of textile and garment industry projects is progressing steadily. As of the end of 2019, Ganzhou textile and garment industry has signed a total of 70 textile and garment projects with counties and cities, with a total amount of 25.767 billion yuan, and 41 projects have been started. In 2019, the city's textile and apparel industry chain output value, main business income and profits above designated size have maintained double-digit growth. This time, the International Superior Brand Cluster Seminar (Ganzhou) Textile Brand Building Forum was successfully held in Ganzhou, which also indicates that a beautiful long scroll of red Ganzhou green rise is slowly spreading out.
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